Director of Social Media

About Goodr

We create and sell $25 active sunglasses for anyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)
  
  

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• HYBRID WORKING: Most roles are only required to be in office every Tuesday and Thursday with the occasional third day thrown in.
• PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.
  
  

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

• 1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.
• CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company.
  
  

Fun Fact: Each year we create limited-edition sunglasses made from 100% recycled materials called “These Shades are Trash.” Check out a pair and join the movement!

About The Role

Is “agility” one of your core values because you know that the algorithm is definitely going to change tomorrow? Do you love cultivating community and connection? Are you always looking for the latest trends and platforms? Perhaps you were sending your friends hilarious TikTok videos only for them to send you an IG Reel of the same video one year later? Do you love curating the perfect story or reel because you know that content is QUEEN and you LOVE to stand out? Do you also enjoy leading teams of like minded people so that you can break through in a very cluttered space?!

If you double tapped both, you might be the Director of Social Media of our flamingo dreams!! The ultimate Social Media influencer who loves leading, analyzing trends and data, budgets, timelines, marketing, and of course, SOCIAL MEDIA!

Responsibilities

LEADERSHIP

• Lead by example by consistently living into goodr’s values of Fun and Authenticity
• Be a culture carrier by leaning into our three fundamentals of communication, professionalism, and vision
• Hold monthly one-on-ones with each team member to build upon their role duties and hold everyone accountable
• Ask clear questions, increase everyone’s knowledge, and empower the team so that we can get the best out of every person in your department
• Give consistent, continuous feedback and challenge your flock to perpetually grow so they become the best version of themselves
• Develop and manage social media budgets, resources and timelines
• Use imagination and wisdom to set team goals and communicate them clearly
• Challenge the status quo ALWAYS. The phrase “this is how we’ve always done it” is banned here at goodr, so don’t be afraid to push out of your comfort zone and encourage your team to do the same
  
  

ROLE SPECIFIC

• Defining and executing an innovative social media strategy across all platforms including Facebook, IG, Tik Tok, Youtube, Pinterest and Snapchat
• Develop social media strategies that expand brand awareness, engages with fans, grows brand love, drives customer growth and ultimately increases engagement
• Collaborates with key internal stakeholders across Creative, Media, Sports Marketing, and Product to create the social content strategy
• Drive innovation across all social channels and remaining up to date on new technology, platforms, and trends
• Devise unique and creative social media campaigns to drive value while aligning with the brand voice
• Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms
• Bring our brand and voice to life through creative visual storytelling
• Continuously develop and improve processes that will lead to more strategic plans and workflow improvements
• This role is in the Social team and will report directly to the Chief Marketing Officer
• Perform other related duties as assigned
  
  

About The Ideal Candidate

• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)
• Loves everything above
• Asks a lot of questions
• 7+ years of experience in integrated marketing with a focus on Organic social
• Experience in leading a social team is a MUST
• Expertise in managing social media on platforms such as Instagram, TikTok, and YouTube
• A knack for staying ahead of trends, analyzing data, and tapping into creativity to build innovative recommendations and strategies
• Freakin’ awesome communicator and direction giver
• Has an in-depth understanding of team dynamics
• Experience in visual storytelling on social media
• Proven working experience in project management
• Working knowledge of Asana is a BIG plus
• Brownie points for experience with Content Creators/Influencers and/or Digital Experience
• Loves the work more than a paycheck
• Thinks planning and organizing are fun
• Is happy to give away credit to their team
• Loves getting and giving feedback
• Is into personal growth
• Thinks Fun is being great (not partying)
• Is proactive and an independent problem solver! (Can you google a question?)
  
  

What You Get

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $145k - $165k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.
• No Visa Sponsorship is available for this position.
  
  

NEXT STEPS

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 10 weeks to complete (some of that time is allotted to celebrate the holidays obvi) and you'd be expected to start on a specific date.

• Application
• Fill out a form with basic questions
• 20 minute introductory interview with HR team member
• 20 minute culture interview with HR team member
• 90 minute in-person interviews with peers and manager
• Final assignment and presentation
• Offer!
  
  

To Get The Process Started, Submit The Following

• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)*
• We accept submissions using accessibility tools.