Content Specialist - Digital Media
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Hello
We are looking for a Marketing Content Specialist – Digital Media – Patient Care and Safety - Remote Roles
Duration: 8+ months with possibility of longer term extensions
Pay Rate: $60/hr on W2
No C2C, H1B, 1099, TN Visa, CPT or OPT at this time.
If interested, please email your resume to [email protected]
Primarily be focused on web, but will be expected to develop strategy across a multitude of channels as part of the team building an omnichannel content marketing program.
Create content recommendations to support marketing programs and campaigns -- from broad topics like increasing enrollment to smaller requests like how to create a page that increases the visibility of pharmacy services information.
Experience required in writing and editing marketing content from a UX perspective, content strategy and planning, and analyzing insights and other data to make data-driven content decisions.
While you won’t be writing copy, you’ll work closely with writers and designers to help bring our content vision to life.
Required Skills & Experience
5+ years’ experience creating and managing interactive content, and 5+ years’ experience writing and editing for digital media required.
Experience translating demographic, qualitative and quantitative data (e.g., content audits, market and competitor analysis, user research impact) into consumable, actionable content recommendations.
Demonstrated experience in creating and applying both short- and long-term user content journeys to drive improved outcomes.
Familiarity with content management systems such as AEM or WordPress, plus Google Analytics, SEO, and multi-channel analytics.
Journalism experience preferred.
Experience working with an editorial team and familiarity with AP style a plus.
Daily Responsibilities
Conceive and create evergreen content strategies to complement ongoing brand and library campaigns.
Conduct quantitative and qualitative discovery as necessary, e.g., content audits, market and competitor analysis, SEO and audience research, and content gap analysis.
Apply learnings from data to identify keywords to target, topics to cover, and content formats to leverage.
Partner closely with our analytics team to create and pivot content and content marketing campaigns based on data and reporting.