Marketing Manager - Analytics

About Byline Bank:
Headquartered in Chicago, Byline Bank is a full-service commercial bank serving small- and medium-sized businesses, financial sponsors and consumers. Byline Bank has approximately $9.6 billion in assets and operates 46 branch locations throughout the Chicago and Milwaukee metropolitan areas. Byline Bank offers a broad range of commercial and community banking products and services, including small-ticket equipment leasing solutions, and is one of the top Small Business Administration lenders in the United States according to the national SBA ranking by the U.S. Small Business Administration by volume FY2023. Byline Bank is a member of FDIC and an Equal Housing Lender.

At Byline Bank, we take pride in being an award-winning workplace. Some of our recent recognitions include:

• Chicago Sun Times named Byline Bank as one of Chicago s Best Workplaces 2024
• U.S. News & World Report named Byline Bank as one of the Best Companies to Work for in the Midwest in 2024-2025
• Best Workplaces in Illinois in 2024 by Best Companies Group and Illinois SHRM (Society for Human Resource Management)
• Forbes America s Best Small Employers 2023

By joining our team, you will become part of an organization that values growth, collaboration, and innovation. We strive to create an environment where employees feel supported and are empowered to excel in their roles. If you're looking for a career with a company that puts people first and makes a difference in the communities we serve, Byline Bank is the place for you.

Objective of Position:
Byline Bank is calling all ambitious, detail-focused professionals looking to grow their careers! As a fast-growing financial institution with a strong presence in Chicago, we re on the lookout for talented individuals who are passionate about making a difference to join our marketing team. If you re seeking a workplace that encourages innovation, values community, and supports professional growth, Byline Bank could be the next step in your journey.

The Marketing Manager - Analytics plays a crucial role in shaping our marketing strategy by identifying and helping the team leverage data-driven insights. The ideal candidate is a strategic thinker with a strong analytical mindset, capable of scoping complex data projects and communicating actionable recommendations across the organization. This role works closely with cross-functional teams to optimize marketing campaigns, measure performance, and drive continuous improvement. The Marketing Manager - Analytics leads the creation and management of custom marketing operational dashboards and executive reporting as required.

Duties and Responsibilities:

• Develops and implements a marketing data analytics strategy to measure the effectiveness of campaigns and initiatives.
• Collaborates with Product Marketing Managers and leadership to align on marketing analytics needs (i.e., KPIs) to track and achieve business objectives and develop a plan to execute.
• Integrates and manipulates data from available sources to extract meaningful insights and identify trends, providing actionable recommendations to drive and/or optimize marketing campaigns.
• Oversees the integration of various marketing tools and platforms through API connections.
• Designs, creates, and maintains dashboards and reports to communicate marketing performance to key stakeholders.
• Collaborates with marketing teams to track progress against goals and help to shape reporting narratives reinforced by data proof points.
• Keeps abreast of industry trends and best practices in marketing analytics, making recommendations for improvements and innovations.
• Works closely with data engineering teams to ensure the availability, accuracy, and reliability of marketing data.
• Collaborates with internal IT and business systems stakeholders and external partners to improve data inputs/output and system connectivity.
• Provides marketing analytics updates and campaign results to the marketing team and stakeholders as requested/required.
• Supports building marketing capabilities that require marketing data to be successful.
• All other duties as assigned.

Note: Management reserves the right to assign or reassign duties and responsibilities to this role at any time.

Qualifications:

• Bachelor s degree with preference for Economics, Computer Science, Marketing or related degree.
• 5+ years of demonstrated experience in analytics and or marketing related roles.
• Working knowledge of sales/marketing platforms such as Salesforce CRM, Salesforce Marketing Cloud, Hootsuite, Google Analytics, Google Tag Manager. Strong preference for API management experience, although not required.
• Experience building reports in platforms such as Power BI, Marketing Cloud Intelligence, Google Analytics and Adobe.
• Demonstrated ability to work effectively with both technical and non-technical stakeholders.
• Ability to articulate visions and ideas via PowerPoint with strong communication skills, both written and presentation/verbal.
• Strong proficiency in Microsoft Office suite, particularly Excel and PowerPoint. Interest in learning additional systems and software platforms including project management, bank core system software for report export and analysis as needed.
• Entrepreneurial spirit with a passion for building capabilities and innovation.
• Experience in financial services or related industry an asset, but not a necessity.
• Experience with Market Mix Modelling and Marketing Attribution, preferred.

Physical Demands/Work Environment:
Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office equipment. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices. Must be able to lift 30 pounds.

At Byline Bank, we value work-life flexibility and support a hybrid work environment for this position. This role allows for a combination of remote and in-office work, with occasional visits to the office based on business needs. Specific in-office days may vary and will be discussed during the interview process.

Compensation & Benefits:
Byline Bank offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

The anticipated annual base salary range for this position is between $84,100 to $131,500.

In addition, Byline provides benefits including medical coverage, dental, vision, disability, 401k, paid time off and much more! Depending on the specific role, compensation may also include discretionary bonuses and other benefit programs. The actual compensation package may vary based on factors such as skill set, experience level, and candidate's location.

Additional Information:
Byline Bank is an Equal Opportunity Employment / Affirmative Action employer dedicated to providing an inclusive workplace where the unique differences of our employees are welcomed, respected, and valued. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at Byline Bank are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, protected veteran status, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Byline Bank will not tolerate discrimination or harassment based on any of these characteristics.

Byline Bank is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us directly at 773-475-2900, Option #2.

This role is not eligible for visa sponsorship now or in the future.

Note to Recruitment Agencies and Third-Party Recruiters:
Byline Bank kindly requests that third-party recruiters, staffing agencies, and recruitment firms refrain from submitting resumes or candidate profiles without a prior agreement in place. Any unsolicited submissions will be considered property of Byline Bank, and no fees will be paid for placements resulting from such submissions. We appreciate your understanding and cooperation.