Digital & Consumer Marketing Manager
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Job Description
Bellisio Foods, Inc. is a growing global company with a long history of providing quality, innovative food tailored to meet consumer tastes and lifestyles. While headquartered in Minneapolis, Minnesota, our immense production facility in Jackson, Ohio, creates more than 400 products spanning a wide variety of frozen food categories, including single and multi-serve entrees, snacks, and side dishes. We are a values-driven organization, making a solid investment in those who foster integrity, prize authenticity, and possess an entrepreneurial spirit.
We cherish that each individual is unique and celebrate the differences that make all of us remarkable. Bellisio Foods commits to embrace diversity, empower through equity, and elevate marginalized voices through inclusion. We believe that our dedication to these aims increases creativity, encourages innovation, drives growth, and creates an engaged and thriving team. We are devoted to providing an inclusive environment, free from harassment and discrimination, where all team members feel welcomed, valued, and respected.
Position Overview: The Consumer & Digital Marketing Manager will be responsible for planning, executing, and optimizing comprehensive consumer marketing programs across media channels and consumer touch points. This role requires a strategic thinker with a passion for innovative marketing and a deep understanding of the digital landscape.
Key Responsibilities:
- Strategy Development: Design and implement multi-channel marketing strategies that align with brand objectives and drive consumer engagement across all platforms and formats.
- Campaign Management: Plan and execute marketing campaigns, ensuring timely delivery and results to help grow our brands.
- Social Media Management: Manage social media accounts, develop content calendars, and engage with audiences to build brand loyalty and community.
- Analytics and Reporting: Monitor, analyze, optimize and report on the performance of campaigns using analytics tools, providing insights and recommendations for continuous improvement.
- Cross-Functional Collaboration: Work closely with brand, sales, graphics and customer service teams as well as manage external agencies to ensure cohesive marketing efforts and alignment with overall business goals.
- Market Research: Stay informed on industry trends, consumer behavior, and competitor activities to inform marketing strategies and tactics.
- Brand Advocacy: Champion brand voice and values across all consumer touchpoints, ensuring consistency and alignment with the overall brand strategy.
Qualifications:
- Bachelor s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing and social media management.
- Proven track record of successfully planning and executing consumer marketing programs.
- Strong understanding of digital marketing tools, platforms, and best practices.
- Excellent written and verbal communication skills.
- Proficiency in analytics tools (e.g., Google Analytics, social media insights) and marketing automation platforms.
- Creative mindset with strong project management skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.
Bellisio Foods is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran, or disability status.
Disclaimer: This job description indicates in general the nature and levels of work, knowledge, skills, abilities, and other essential functions (as covered under the Americans with Disabilities Act) expected of an incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of an incumbent. Duties, responsibilities, and activities may change at any time with or without notice.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information. 41 CFR 60-1.35(c)
