Marketing Manager

Job Title: Marketing Manager

Reports To: Sr. Marketing Manager, Product Marketing

Job Summary:

The Marketing Manager excels in cross-functional collaboration to lead and implement innovative product marketing strategies that drive revenue growth, customer acquisition and retention. This role requires exceptional communication skills and the ability to work effectively with various departments, ensuring cohesive marketing initiatives throughout the product lifecycle. The Marketing Manager is dedicated to fostering collaboration and delivering impactful results that align with the organization s business objectives.

Key Responsibilities:

• Cross-Functional Leadership: Collaborate with R&D, creative, brand, operations, digital, and other teams to align marketing strategies with business objectives and product offerings.
• Campaign Development: Design and execute integrated marketing campaigns leveraging insights from multiple departments to maximize impact and reach.
• Stakeholder Communication: Serve as the primary liaison between the product marketing team and other departments, ensuring all teams are informed and engaged in marketing initiatives.
• Market Analysis: Conduct comprehensive market research to gather industry insights, ingredient knowledge, and competitor analysis, informing marketing strategies and tactics.
• Performance Tracking: Monitor and analyze product performance, using insights to refine strategies and report results to stakeholders across departments.
• Project Management: Oversee the marketing project lifecycle, ensuring timely delivery of initiatives while coordinating resources and priorities across teams.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches, ensuring alignment with sales initiatives and promotional calendars.
• Product Lifecycle Management: Manage the product lifecycle for new and existing products, including ideation, positioning, pricing, SKU rationalization, and competitive intelligence.
• Innovation and Improvement: Create compelling business cases for new product ideas and renovations to existing products, focusing on product claims, financial forecasting, and market trends.
• Promotional Strategy: Define, propose, and execute promotional programs to drive sales, conducting post-mortem analyses to assess success and glean insights for future initiatives.
• Financial Management: Manage financial aspects related to product lifecycle activities, including pricing strategies, profit margins, and sales forecasts.

Qualifications:

• Bachelor's degree in marketing or a related field.
• 4-5 years of experience in marketing, with a focus on cross-functional collaboration and brand/product marketing, ideally within the health and wellness or dietary supplements industry.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.

• Excellent communication and interpersonal skills, demonstrating a collaborative mindset.
• Proficiency in marketing analytics tools and experience in data-driven decision-making and strategic planning.
• Strong strategic, analytical, and financial skills, with a demonstrated ability to translate opportunities into actionable strategies.
• Experience in digital marketing and omni-channel approaches is a plus.