Marketing Analytics Manager

What to expect

The Marketing Analytics Manager is essential in monitoring and organizing data across client campaigns creating both internal and external view, playing a key role in building datasets to analyze marketing performance, guiding performance and working with fellow team members in designing and implementing reports.

What you will do

• Report on and monitor client campaign data, alerting fellow team members when data fluctuates below desired levels; assisting in identify areas of opportunity across channels(specifically across paid and organic)
• Work with Digital team members to measure ROI of advertising campaigns
• Report on marketing KPIs such as impressions, MQLs, conversions, website traffic, and social media engagement, organic traffic
• Track email campaign metrics (delivery, open, click-through rates) and make recommendations based on findings
• Create presentations/other visual aids to provide insights to cross functional departments and clients telling an objective holistic story with the data
• Objectively report on data, working with fellow team members to make strategic recommendations on campaign/website next steps
• Ability to pull actionable insights and communicate to clients and/or client teams
• Monitor and report on budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Work closely with strategy team members to identify opportunities for new client acquisition
• Work with internal teams on internal data analysis
• Design, build and support custom reporting and analysis dashboards
• Manage reporting systems (NinjaCat))
• Other duties as assigned

What we look for

• Must have excel and data spreadsheet experience, GA4 certified
• Experience as a Marketing Analyst or similar role (agency experience preferred)
• BS in Marketing, analytics, or relevant field
• Understanding of digital campaign strategies and SEO best practices
• Experience with PPC and social campaigns and systems
• Detail orientated and Possess excellent written and verbal skills; ability to cater messaging to audiences
• Comfortable working in a fast-paced, dynamic and ever-evolving environment; desire to continuously learn and be a subject matter expert
• Expertise in managing expectations against timelines and project delivery
• Strong qualitative and quantitative skills with ability to weave data into a compelling narrative

Who we are

Fish 919 is an integrated digital marketing and public relations agency specializing in serving franchise and multi-location businesses, as well as non-profit governmental organizations. The agency serves brands large and small and proud to be the trusted marketing partner for companies including Dunkin , Anytime Fitness, Potbelly, Renewal by Andersen, Hagen Dazs, Scooter s Coffee, ServiceMaster and Zaxby s, among others.

Fish 919 is proud to be an equal opportunity employer without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical or mental disability, medical condition, marital status, ethnicity, alienage, military or veteran status, genetic information, or any other protected classification, in accordance with applicable federal, state, and local laws.