Digital Content Coordinator

Benefits:

• Dental insurance
• Employee discounts
• Flexible schedule
• Health insurance
• Home office stipend
• Paid time off
• Parental leave
• Vision insurance

Position Summary
The Digital Content Coordinator is responsible for overseeing the timely creation, review, and publishing/scheduling of content for the ALTN brand and our franchisees. This involves oversight and proper management of our social media channels Facebook, X, LinkedIn, Instagram and YouTube. This role entails the coordination of content for blogs, articles, social media for proper distribution and promotion on various platforms. This role includes brainstorming topics and campaigns with our marketing team, content creators and PR firm as well as editing, working with internal subject matter experts to obtain content approval. The digital content coordinator will manage the ALTN brand social accounts, plus maintain/update our assets with blog content, company news, industry updates, etc.

Essential Duties & Responsibilities
The essential functions include, but are not limited to the following:

• Maintain and update monthly content calendar
• Post to and maintain brands social media corporate profiles and presence
• Publish monthly content for owner's through SOCi platform
• Source content for social media posts based on promotion needs, community sentiment, franchise activities, special events, promotions, products, and company announcements
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Coordinate with internal subject matter experts to ensure clinical accuracy of messaging
• Publish content (articles, blog, news highlights) to the corporate website
• Assist with process of creating, reviewing, and publishing our Bi-Monthly Marketing Toolkit as it relates to content
• Work with Integrated Marketing manager to create monthly email newsletter and local newsletters
• Management and social listening on ALTN social channels. Ensure timely responses in messages and comments are tended to and addressed by appropriate parties
• Assist with new owner set up for their stores on various marketing platforms
• Assist and support franchise owner's with creative requests such as templates, ads, fliers
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Stays current and assesses industry and social media trends, tools, new platforms, innovations, and best practices

Minimum Qualifications (Knowledge, Skills, and Abilities)

• Bachelors degree Communications, Marketing or related field) and 1-3 years experience minimum in marketing or related field
• Working knowledge of WordPress to update, edit, and publish website content
• Proven experience in digital marketing, a plus if within the franchising industry OR agency setting with a large volume of clients
• Advanced knowledge of Facebook Business Manager. An understanding of working in a Parent/Child Facebook relationship preferred
• Basic or working knowledge of photo creation/editing tools (Adobe Photoshop, Illustrator, Canva, or similar)
• Working knowledge of Microsoft Office Suite, Google Drive
• Must be a strong communicator, writer, and editor
• Excellent writing, editing (photo/video/text) and communication skills.
• Must be comfortable communicating with franchisees, vendors, and corporate staff
• Strong project management skills
• Task-oriented critical thinker who takes initiative
• Works well under pressure and can handle multiple simultaneous projects
• Self-motivated, positive team player with excellent people skills

Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Office environment
• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Flexible work from home options available.