Manager, Global Influencer Marketing
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Job Description
The Manager, Global Influencer Marketing will lead ILIA’s global paid and organic influencer strategies across all platforms, including but not limited to, TikTok, Meta, and YouTube. This role is global in scope, and will work in both an advisory and executionary capacity for ILIA’s agency partners worldwide.
This role is hybrid and open to candidates based in Los Angeles, CA.
Responsibilities
Influencer Management
ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.
The Manager, Global Influencer Marketing will lead ILIA’s global paid and organic influencer strategies across all platforms, including but not limited to, TikTok, Meta, and YouTube. This role is global in scope, and will work in both an advisory and executionary capacity for ILIA’s agency partners worldwide.
This role is hybrid and open to candidates based in Los Angeles, CA.
Responsibilities
Influencer Management
- Develop and implement US and global influencer marketing strategies (earned, owned, paid) for various influencer tiers across platforms (Instagram, TikTok, YouTube).
- Align influencer marketing with brand objectives and marketing campaigns, supporting both newness and core.
- Create retail-driving influencer programs for effective paid and organic support in partnership with the Retail Marketing team .
- Oversee performance partner and affiliate marketing in collaboration with the Digital and PR teams.
- Partner with international PR agencies to identify and coordinate local influencers in each market.
- Develop creative gifting concepts and coordinate execution with Operations and Creative teams, as well as external agencies.
- Negotiate contracts with influencers, influencer agencies and/or analytical platforms.
- Manage US + International Influencer budgets to meet business goals.
- Own product forecasting for full the Influencer + Social team, collaborating cross functionally to ensure all gratis product forecasts are captured across newness and core.
- Oversee relationships with influencer agencies, ensuring clear direction and seamless execution.
- Support Global PR and celebrity agencies in partnership with the PR + VIP team.
- Provide monthly reports on key wins and learnings for leadership presentations.
- Maintain strong relationships with the creator and agency community.
- Identify trends and opportunities in influencer marketing to stay competitive.
- 5+ years of relevant experience in influencer and talent marketing, beauty experience preferred
- Keen passion and interest in marketing and beauty, social media and culture
- Strong passion for building relationships and cultivating community
- Extremely strong written and verbal communication skills
- Drive to innovate and push boundaries, constantly seeking new ways to engage our community and push brand across multiple touchpoints
- Creative, problem-solver who is self-motivated and resourceful with a positive, can-do attitude
- Ability to flourish in a fast-paced environment with an entrepreneurial and proactive spirit
- Experience working with or managing multiple agencies—global experience is a plus.
- $90,000-105,000 annually*
- Bonus Opportunity
- Health Benefits - 100% employer-paid medical, dental & vision coverage
- Flex Time Off - No cap on personal time off and paid company holidays
- Seasonal Flex Days - Flexible scheduling to enjoy extra time under the sun during the Spring & Summer season
- Parental Leave - Up to 18 weeks paid parental leave
- 401(k) - Save for your future with a 401(k) with a company match
- Flexibility & Wellness Stipends - Monthly stipends to support remote work & self-care
- Hybrid Work Model - Find your flow, working from home or from one of our offices
- ILIA Products - Quarterly stipend to replenish your favorite products and try new ones
- This is the anticipated salary range for this position. The actual salary offered will carefully consider a few factors including your skills, qualifications, experience, and location.
ILIA makes clean skin-centric beauty. We see skincare and makeup as one and believe that skin should look like skin. With transparency as our guide and color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, groundbreaking formulas that protect + revive the skin. Headquartered in Laguna Beach, California, ILIA brings together a strong group of innovative thinkers, rule-breakers and creative problem solvers. We pave the way forward as the leading clean makeup brand in what is being called the Clean Beauty Revolution. Fast paced growth provides constant learning, collaborative teamwork, and the desire to be the best at what you do. We celebrate taking risks and doing what hasn’t been done before.
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