Marketing Manager
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Job Description
Company Overview
At Glass Meadows, Inc. our goal is to cultivate the highest quality cannabis products that provide safe, effective, and consistent experiences for our customers. We are committed to sustainable and responsible cultivation and manufacturing practices, utilizing the latest technology and innovation to produce premium cannabis while minimizing environmental impact. We are a young company that is setting our roots in Newton, New Jersey and are looking for high quality individuals looking to be on the ground floor of this growing business and industry.
Join us as a Marketing Manager to launch our new cannabis brands in New Jersey! We re seeking a proactive multitasker with strong communication skills and a sales mindset. In this role, you'll shape our marketing strategy across various channels, integrating wholesale, field, and digital efforts. If you thrive in a fast-paced startup and excel at building client relationships, we want to hear from you!
Role Summary: The Marketing Manager plays a pivotal role in shaping and executing our marketing strategy across multiple channels. This dynamic position requires a creative and strategic thinker who can seamlessly integrate wholesale, field, and digital marketing efforts. The ideal candidate will be adept at project management, possess strong communication skills, and thrive in a fast-paced startup environment. This role is crucial in elevating our brands, supporting sales initiatives, and engaging our target audience effectively.
Key Responsibilities:
Brand Strategy and Marketing Planning
Work with team to assist in developing and managing comprehensive annual marketing calendars for our brands.
Align marketing efforts with overall business objectives through cross-team collaboration.
Wholesale and Retail Marketing
Execute multi-channel B2B and B2C marketing campaigns
Serve as the primary marketing contact for New Jersey dispensaries
Develop and maintain up-to-date marketing materials for wholesale partners
Oversee visual merchandising efforts.
Field Marketing and Event Management
Plan and execute pop-up events and field marketing activations to boost brand awareness
Collaborate with sales team to support product sell-through at events
Implement budtender education initiatives
Digital Marketing and Content Creation
Guide social media strategy and content calendar
Assist with social media management and content creation
Manage/execute digital marketing campaigns (email and social), as well as website content updates .
Project Management and Analysis
Coordinate with internal teams and external partners on marketing asset production
Manage timelines and budgets for marketing projects
Maintain organized and up-to-date marketing tools and resources
Track, analyze, and report on marketing campaign performance and ROI .
People Management
Initially an individual contributor role, with future growth into people management responsibilities, including overseeing brand ambassadors and a social media specialist
Qualifications:
Bachelor s degree in marketing, communications, or a related field
3-5 years of experience in marketing, preferably in the cannabis or CPG industry
Proven track record of developing and executing successful marketing campaigns across multiple channels.
Strong understanding of digital marketing platforms, including social media and email marketing
Experience with visual merchandising and event planning
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong analytical skills with experience in tracking and reporting on marketing metrics
Proficiency in Microsoft Office suite and marketing software (e.g., CRM, email marketing platforms, social media management tools)
Experience with content creation and basic graphic design. Proficiency in graphic design software (e.g., Adobe Creative Suite) is a significant advantage, and candidates with strong graphic design abilities will be given preference.
Excellent written and verbal communication skills
Knowledge of cannabis industry regulations and marketing restrictions preferred
Willingness to use personal vehicle for travel within the NJ market (travel expenses will be reimbursed)
Expectations:
- Uphold and promote the highest standards of integrity, professionalism, and respect.
- Demonstrate commitment to our company's mission, values, and goals.
Demonstrate a proactive and self-motivated approach to work, with the ability to take initiative and work independently
Exhibit strong leadership skills, particularly in managing and mentoring brand ambassadors and educating budtenders
Maintain a collaborative mindset and work effectively with cross-functional teams
Adapt quickly to changing priorities in a fast-paced startup environment
Show a results-oriented approach with a focus on meeting and exceeding marketing goals
Display flexibility to attend events and work evenings or weekends as needed
Demonstrate a passion for the cannabis industry
Commit to ongoing learning about cannabis products, industry trends, and best practices in marketing
Maintain a high level of organization and attention to detail in all aspects of work
Exhibit creativity and innovative thinking in developing marketing strategies and solving problems
Show professionalism and act as a brand ambassador in all interactions with partners, customers, and the community
Benefits:
Health Insurance, 401K, Holidays & Paid Time Off (PTO)
Equal Employment Opportunity:
Glass Meadows Inc. provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Glass Meadows Inc. takes allegations of discrimination, harassment, and retaliation seriously, and will promptly investigate when such behavior is reported.
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