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Marketing Manager - Mobile Analytics
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Description:
Our client is looking for a Marketing Analytics Manager to work cross-functionally with the GTM Channel Marketing teams to support the success of all marketing campaigns across paid media, email and search.
Tools used: GA4, Adobe Analytics and Kochava
* Manages the marketing activities and programs for the organization.
* Develops and implements marketing plans to serve the business objectives.
* Stays abreast of changes in the marketing environment and coordinates market research projects.
* Selects and manages ongoing relationships with different marketing vendors.
* May oversees advertising, events and public relationships.
* Manages subordinate staff in the day-to-day performance of their jobs.
* True first level manager.
* Ensures that project/department milestones/goals are met and adhering to approved budgets.
* Has full authority for personnel actions.
* Extensive knowledge of department processes.\n
Skills: Analytics platform experience (Customer journey analytics, Adobe Analytics) Mobile attribution & Tracking Experience (Kochava) Ad Tracking & Tag management (Tealium)
Education: Post secondary in Marketing, analytics, technology or relevant experience
Top 3 skills:
Analytics platform experience (Customer journey analytics, Adobe Analytics)
Mobile attribution & Tracking Experience (Kochava)
Ad Tracking & Tag management (Tealium)
Additional Skills & Qualifications:
Nice to haves
- Mobile reporting experience with Kochava
- Experience or familiarity with Claravine and Telium
- Prior experience in managing marketing campaigns could make for an easier ramp up when collaborating with the marketing team
Experience Level:
Intermediate Level
propos de TEKsystems:
Nous sommes partenaires dans la transformation. Nous aidons les clients activer des ides et des solutions afin de profiter d'un nouveau monde d'opportunits. Nous sommes une quipe solide de 80 000 personnes, nous travaillons avec plus de 6 000 clients, dont 80 % faisant partie du Fortune 500, partout en Amrique du Nord, en Europe et en Asie. En tant que chefs de file de l'industrie des services technologiques complets, des services aux talents et des applications du monde rel, nous travaillons avec des leaders progressistes pour favoriser le changement. C'est le pouvoir d'un vrai partenariat. TEKsystems est une socit du groupe Allegis.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Our client is looking for a Marketing Analytics Manager to work cross-functionally with the GTM Channel Marketing teams to support the success of all marketing campaigns across paid media, email and search.
Tools used: GA4, Adobe Analytics and Kochava
* Manages the marketing activities and programs for the organization.
* Develops and implements marketing plans to serve the business objectives.
* Stays abreast of changes in the marketing environment and coordinates market research projects.
* Selects and manages ongoing relationships with different marketing vendors.
* May oversees advertising, events and public relationships.
* Manages subordinate staff in the day-to-day performance of their jobs.
* True first level manager.
* Ensures that project/department milestones/goals are met and adhering to approved budgets.
* Has full authority for personnel actions.
* Extensive knowledge of department processes.\n
Skills: Analytics platform experience (Customer journey analytics, Adobe Analytics) Mobile attribution & Tracking Experience (Kochava) Ad Tracking & Tag management (Tealium)
Education: Post secondary in Marketing, analytics, technology or relevant experience
Top 3 skills:
Analytics platform experience (Customer journey analytics, Adobe Analytics)
Mobile attribution & Tracking Experience (Kochava)
Ad Tracking & Tag management (Tealium)
Additional Skills & Qualifications:
Nice to haves
- Mobile reporting experience with Kochava
- Experience or familiarity with Claravine and Telium
- Prior experience in managing marketing campaigns could make for an easier ramp up when collaborating with the marketing team
Experience Level:
Intermediate Level
propos de TEKsystems:
Nous sommes partenaires dans la transformation. Nous aidons les clients activer des ides et des solutions afin de profiter d'un nouveau monde d'opportunits. Nous sommes une quipe solide de 80 000 personnes, nous travaillons avec plus de 6 000 clients, dont 80 % faisant partie du Fortune 500, partout en Amrique du Nord, en Europe et en Asie. En tant que chefs de file de l'industrie des services technologiques complets, des services aux talents et des applications du monde rel, nous travaillons avec des leaders progressistes pour favoriser le changement. C'est le pouvoir d'un vrai partenariat. TEKsystems est une socit du groupe Allegis.
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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