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Digital Marketing Specialist
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Description:
This role is a core part to building a local digital marketing model that compliments the existing global model.
The role of the Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for our targeted segments to drive higher engagement. These campaigns are aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US and Canada Institutional & Canada Intermediary). This role will also partner with the segment marketings on the Americas business unit, Global Digital Solutions (GDS) team, the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns and user pathways are built to scale across our marketing technology stack.
PRINCIPAL RESPONSIBILITIES
Key responsibilities are to promote the TRP brand, capabilities, and value proposition via:
1. Managing digital web content and campaigns, and improving digital experiences/engagements for clients and prospects across all Institutional websites:
Preparing content for digital delivery - liaise with stakeholders to understand what content is to be published or optimized for digital delivery on Institutional websites
Designing and managing campaign pages with the client in mind - create scalable and meaningful pages that generate engagements with conversion opportunities to support inbound-marketing campaigns and lead generation
Executing content - work with business unit (BU) and core teams to manage content transfer, facilitate the review process, learn and adapt brand standards using newest components, and publish landing pages in Adobe Experience Manager (AEM) while adhering to SEO guidelines, web and UX best practices, and accessibility review and processes
Post-publish of content - generating, communicating, and presenting informed decisions based on analytics to improve web experiences, traffic, and user experience. Delivering metrics to measure the success factors and impacts, and record and share ongoing findings.
Partnering with the Web Content Team (WCT) - Consult COEs of authoring to ensure effective process for technical requirements and addressing continuity across sites and partners to ensure process are clear, efficient and streamlined for Americas segment marketing managers
Facilitating ideation sessions and collaborating with design and development colleagues to add and improve capabilities and components across our platforms
Supporting lead lifecycle strategy and tactics that generate conversions, engagements, and client retention across websites
Conducting content audits of existing and competitive brands to support the growth of our business unit and segments.
2. Supporting Americas digital initiatives and journeys across all website touchpoints, while acting as local point of contact as part of the digital partnership model across Business Units and regions. This also includes supporting Americas digital projects through collecting and inputting business requirements, as well as stakeholder and project management.
Supporting content development, collection, and editing in alignment with marketing team members, while discussing and executing optimization ideas and best practices by being an assertive voice and a strategic thinker that creates reusable content across regions and BUs
Work with GDS to identify and prioritize enhancements for our business unit and its segments - this includes and is not limited to reporting on bugs, identifying gaps and improvements in componentry, and providing use cases for new capabilities
Ideate with marketers to create personalized experiences that generate engagements and personalization
Leveraging global and local best practices, while partnering globally with relevant stakeholders to grow capabilities in the Americas region
Partner with web specialists, managers, and leaders in other BUs to align on testing, measurement, and improvements to optimize experiences and marketing results
Suggesting design enhancements to feed marketing campaigns with interactive tools for personalization and nurture paths-create unique user experiences based on where a site visitor is in the marketing funnel
Providing knowledge sharing and training to local marketers, COEs, product owners, designers, and analysts where applicable
The role shall interact with multiple stakeholders across the globe including Marketing, Sales, Client Service, Operations, Digital, Content, and Compliance.
Skills:
Digital marketing, Marketing campaign, Digital, Marketing strategy, html, CSS, drupal, seo, Web analytics, Adobe Experience Manager, AEM, ADA, accessibility, Content strategy
Top Skills Details:
Digital marketing,Marketing campaign,Digital,Marketing strategy,html,CSS,drupal,seo,Web analytics,Adobe Experience Manager,AEM,ADA,accessibility
Additional Skills & Qualifications:
Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website and page design and creation, content management, and user experience best practices
Proficiency in Adobe Experience Manager (AEM), SiteCore, and/or Drupal as a CMS and design system
Understanding of HTML, CSS, responsive design, and ADA accessibility tools like AXE, Wave, Lighthouse, and even Dev tools along with knowledge of WAG 2.0.
Excellent communication, writing, editing, and project management skills
Mix of technical, creative, and marketing skills
Analytical ability with good understanding of SEO, web analytics, and web trends
Must be comfortable presenting ideas to key stakeholders and advocating for the user, with confidence working in a client-facing environment
Highly organized and proficient at working independently to manage requirements and deadlines
An effective and collaborative approach to working with global partners and distributed teams
Proven experience and effectiveness in stakeholder management
Keen to identify and drive process improvement where and when necessary
Preferred:
Ability to ideate and think strategically about content management, personalization, and nurture paths to enhance client experiences across website using Adobe Experience Platform, Adobe Analytics, Adobe Target, and content and experience fragments
Content strategy experience, including content auditing and analysis, information architecture, and SEO best practices and techniques
Experience in financial services, preferably asset management
Experience Level:
Intermediate Level
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
This role is a core part to building a local digital marketing model that compliments the existing global model.
The role of the Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for our targeted segments to drive higher engagement. These campaigns are aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US and Canada Institutional & Canada Intermediary). This role will also partner with the segment marketings on the Americas business unit, Global Digital Solutions (GDS) team, the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns and user pathways are built to scale across our marketing technology stack.
PRINCIPAL RESPONSIBILITIES
Key responsibilities are to promote the TRP brand, capabilities, and value proposition via:
1. Managing digital web content and campaigns, and improving digital experiences/engagements for clients and prospects across all Institutional websites:
Preparing content for digital delivery - liaise with stakeholders to understand what content is to be published or optimized for digital delivery on Institutional websites
Designing and managing campaign pages with the client in mind - create scalable and meaningful pages that generate engagements with conversion opportunities to support inbound-marketing campaigns and lead generation
Executing content - work with business unit (BU) and core teams to manage content transfer, facilitate the review process, learn and adapt brand standards using newest components, and publish landing pages in Adobe Experience Manager (AEM) while adhering to SEO guidelines, web and UX best practices, and accessibility review and processes
Post-publish of content - generating, communicating, and presenting informed decisions based on analytics to improve web experiences, traffic, and user experience. Delivering metrics to measure the success factors and impacts, and record and share ongoing findings.
Partnering with the Web Content Team (WCT) - Consult COEs of authoring to ensure effective process for technical requirements and addressing continuity across sites and partners to ensure process are clear, efficient and streamlined for Americas segment marketing managers
Facilitating ideation sessions and collaborating with design and development colleagues to add and improve capabilities and components across our platforms
Supporting lead lifecycle strategy and tactics that generate conversions, engagements, and client retention across websites
Conducting content audits of existing and competitive brands to support the growth of our business unit and segments.
2. Supporting Americas digital initiatives and journeys across all website touchpoints, while acting as local point of contact as part of the digital partnership model across Business Units and regions. This also includes supporting Americas digital projects through collecting and inputting business requirements, as well as stakeholder and project management.
Supporting content development, collection, and editing in alignment with marketing team members, while discussing and executing optimization ideas and best practices by being an assertive voice and a strategic thinker that creates reusable content across regions and BUs
Work with GDS to identify and prioritize enhancements for our business unit and its segments - this includes and is not limited to reporting on bugs, identifying gaps and improvements in componentry, and providing use cases for new capabilities
Ideate with marketers to create personalized experiences that generate engagements and personalization
Leveraging global and local best practices, while partnering globally with relevant stakeholders to grow capabilities in the Americas region
Partner with web specialists, managers, and leaders in other BUs to align on testing, measurement, and improvements to optimize experiences and marketing results
Suggesting design enhancements to feed marketing campaigns with interactive tools for personalization and nurture paths-create unique user experiences based on where a site visitor is in the marketing funnel
Providing knowledge sharing and training to local marketers, COEs, product owners, designers, and analysts where applicable
The role shall interact with multiple stakeholders across the globe including Marketing, Sales, Client Service, Operations, Digital, Content, and Compliance.
Skills:
Digital marketing, Marketing campaign, Digital, Marketing strategy, html, CSS, drupal, seo, Web analytics, Adobe Experience Manager, AEM, ADA, accessibility, Content strategy
Top Skills Details:
Digital marketing,Marketing campaign,Digital,Marketing strategy,html,CSS,drupal,seo,Web analytics,Adobe Experience Manager,AEM,ADA,accessibility
Additional Skills & Qualifications:
Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website and page design and creation, content management, and user experience best practices
Proficiency in Adobe Experience Manager (AEM), SiteCore, and/or Drupal as a CMS and design system
Understanding of HTML, CSS, responsive design, and ADA accessibility tools like AXE, Wave, Lighthouse, and even Dev tools along with knowledge of WAG 2.0.
Excellent communication, writing, editing, and project management skills
Mix of technical, creative, and marketing skills
Analytical ability with good understanding of SEO, web analytics, and web trends
Must be comfortable presenting ideas to key stakeholders and advocating for the user, with confidence working in a client-facing environment
Highly organized and proficient at working independently to manage requirements and deadlines
An effective and collaborative approach to working with global partners and distributed teams
Proven experience and effectiveness in stakeholder management
Keen to identify and drive process improvement where and when necessary
Preferred:
Ability to ideate and think strategically about content management, personalization, and nurture paths to enhance client experiences across website using Adobe Experience Platform, Adobe Analytics, Adobe Target, and content and experience fragments
Content strategy experience, including content auditing and analysis, information architecture, and SEO best practices and techniques
Experience in financial services, preferably asset management
Experience Level:
Intermediate Level
About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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