Senior Brand and Communications Manager

Lycamobile is seeking a talented Senior Brand & Communications Manager!

Responsibilities:

Brand Management & Development

• Oversee brand strategy, ensuring consistency across all communications and touchpoints, aligned with Lycamobile's global brand identity and core values.
• Lead initiatives to enhance brand positioning and awareness within the US market, adapting strategies to resonate with local audiences and trends.
• Collaborate with the product, customer experience, and other key departments to shape a compelling brand narrative and implement impactful campaigns.

Offline Marketing Leadership

• Design and execute integrated offline marketing campaigns, including (digital) out-of-home (DOOH), radio, print, and sponsorships to support customer acquisition and brand loyalty.
• Ensure all offline marketing efforts align with digital channels to create a cohesive multi-channel experience.
• Manage relationships with media agencies and external partners to optimize spend and achieve campaign objectives.

Social Media Strategy & Execution

• Develop and implement a comprehensive digital & social media strategy across platforms like Instagram, Facebook, X, LinkedIn, and others.
• Direct the creation of engaging content, including text, images, videos, and live content to promote the Lycamobile brand and connect with target demographics.
• Establish key social media KPIs, monitor performance, and adjust strategies based on analytics to maximize engagement and reach.
• Collaborate with our local as well as in-house agency based in India on content creation, visuals and campaign execution

  Public Relations & Communications

• Partner with the Head of Marketing (tbc depending on final team structure) to create and execute PR campaigns that build brand reputation and credibility within the US market.
• Craft press releases, media kits, and pitch stories to enhance media presence and foster strong relationships with journalists and media outlets.

Community & Influencer Engagement

• Develop and manage influencer marketing campaigns, identifying and fostering relationships with relevant influencers to amplify the brand message.
• Oversee community management, ensuring timely and brand-aligned responses to customer inquiries and feedback on social media platforms.

Team Leadership & Cross-Department Collaboration

• Lead a small team, fostering a collaborative environment that aligns with Lycamobile s goals and drives high performance.
• Collaborate with other departments, including Digital Marketing, Customer Service, and Product, to maintain brand consistency and meet overall business objectives.

Market & Trend Insights

• Stay abreast of industry trends, competitive activity, and emerging platforms to drive innovation in branding and social media strategies.
• Actively seek customer insights and feedback, leveraging data to refine and evolve brand and communication efforts.

Key Deliverables

• Successful execution of brand campaigns that enhance awareness and engagement within the US market.
• Growth in social media engagement metrics, including followers, interactions, and brand sentiment.
• Measurable increase in brand visibility, recall and customer loyalty through PR and offline marketing initiatives.
• Achievement of campaign KPIs and reporting on ROI to support budget decisions and demonstrate impact.
• Increase in market revenue share and customer ARPU in the US

Qualifications/Requirements
Education: BA/BS in Marketing, Communications, or a related field; MBA is a plus.

Experience:

• 8+ years of experience in brand management, communications, and social media, ideally within the telecommunications or consumer mobile industry.
• Proven track record in building and executing offline and digital campaigns with measurable results.

Technical Skills:

• Proficiency in social media analytics and tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Strong understanding of content creation tools and graphic design software (e.g., Adobe Photoshop, Canva).
• Familiarity with project management and collaborative tools (e.g., Asana, Slack).

Competencies:

• Leadership & Collaboration: Ability to lead a team and work cross-functionally, driving consensus and results across departments. Collaboration across various regions, countries and time zones
• Strategic Thinking: Skillful at devising and implementing brand strategies that align with business goals.
• Analytical Skills: Data-driven approach to decision-making, with the ability to interpret performance metrics and adjust strategies accordingly.
• Communication & Creativity: Excellent written and verbal communication skills, with the ability to craft compelling narratives and think creatively within brand guidelines.

Work Authorization: Must be authorized to work in the USA. Expected to work 5 days in the office