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Job Description
Job Overview
Job Title: Marketing Agent
Location: Austin, TX
Position Type: Full-time
Job Overview
We are looking for a dynamic, results-driven Marketing Agent to join our team and help elevate our brand s presence and reach. The Marketing Agent will be responsible for developing and executing marketing strategies to attract and retain customers, enhance brand awareness, and increase sales. This position will involve a mix of digital and traditional marketing tactics, collaboration with cross-functional teams, and the ability to analyze and respond to data-driven insights.
Key Responsibilities- Campaign Management: Plan and manage multi-channel marketing campaigns, including PPC, SEO, email, and social media, to drive engagement and conversions.
- Market Research: Conduct research to identify market trends, customer needs, and competitive landscapes to inform marketing strategies.
- Brand Management: Maintain brand consistency and tone across all marketing materials and communications.
- Performance Analysis: Use analytics tools (such as Google Analytics, CRM software, and social media insights) to track campaign performance and optimize for better results.
- Collaboration: Work closely with sales, product development, and creative teams to ensure alignment on marketing objectives and brand messaging.
- Customer Relationship Management: Manage and nurture relationships with customers and prospects to improve brand loyalty and customer lifetime value.
- Technical Skills: Proficiency with marketing and analytics tools (e.g., Google Analytics, social media management platforms, email marketing software).
- Communication Skills: Excellent written and verbal communication skills, with a strong ability to create engaging content and adapt messaging for different platforms.
- Analytical Skills: Ability to analyze data, recognize patterns, and make data-driven decisions to improve marketing strategies.
- Creativity: A creative thinker who can generate innovative ideas and turn them into effective marketing strategies.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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