Data Business Analyst (Customer Data Enablement (Marketing CDP)) Remote

Business Analyst Customer Data Enablement (Marketing CDP)
Position Overview:
We are seeking a talented and detail-oriented Business Analyst with a focus on customer data enablement to join
our team. The primary focus of this role is to enable, manage, and optimize customer data integration and
activation within a Customer Data Platform (CDP). This role will collaborate closely with marketing, IT, and
data teams to ensure seamless data-driven customer experiences across multiple marketing channels. While
specific expertise in Adobe Experience Platform (AEP) is not required, familiarity with marketing CDPs is essential.
Key Responsibilities:
1. Customer Data Integration:
o Work with cross-functional teams to design and implement customer data workflows into a
Marketing CDP.
o Lead data onboarding processes, ensuring accurate and efficient integration of customer data from
sources like CRM systems, analytics platforms, and third-party tools into the CDP.
2. Requirement Gathering:
o Collect and document detailed business requirements from stakeholders for customer data
enablement projects.
3. Data Mapping & Transformation:
o Analyze customer data sets to define data mapping and transformation logic required for
integration into the CDP.
o Work closely with data engineers to ensure smooth data ingestion, transformation, and enrichment
processes.
4. Stakeholder Collaboration:
o Act as a liaison between marketing, IT, and analytics teams to align data strategies with business
objectives and technical requirements.
o Provide regular updates to stakeholders on the progress of data enablement projects and ensure
effective cross-team collaboration.
5. Reporting & Insights:
o Create dashboards and reports to provide insights into customer data quality
o Quantify data quality issues using SQL and reporting tools within the CDP
6. Data Governance & Quality Assurance:
o Conduct regular audits to ensure data quality, accuracy, and adherence to organizational
standards.
7. Testing & Validation:
o Collaborate with QA teams to define test cases and validate the integration and performance of
customer data within the CDP.
8. Documentation
o Create and maintain documentation of CDP data dictionary, data flows, and entity relationships
o Create and maintain documentation of data enablement workflows and process

Key Skills & Qualifications:
Bachelor's degree in Business, Marketing, Data Science, or a related field.
7+ years of experience as a Business Analyst, preferably with a focus on customer data, marketing
technology, or data platforms.
Familiarity with Customer Data Platforms (CDPs) and data integration processes.
Experience with CRM systems, analytics tools, and digital marketing technologies (e.g., Salesforce,
Google Analytics, Adobe Analytics).
Proficiency in SQL and basic data analysis; experience with data visualization tools (e.g., Tableau, Power
BI) is a plus.
Excellent communication skills with the ability to bridge the gap between technical and non-technical
stakeholders.
Strong problem-solving abilities and attention to detail.
Experience with agile methodologies and project management is a plus.
Familiarity with data privacy regulations (GDPR, CCPA) and best practices for managing customer data

Daily Responsibilities
The primary focus of this role is to enable, manage, and optimize customer data
integration and activation within a Customer Data Platform (CDP). This role will
collaborate closely with marketing, IT, and data teams to ensure seamless data-driven
customer experiences across multiple marketing channels. While specific expertise in
Adobe Experience Platform (AEP) is not required, familiarity with marketing CDPs is
essential.

Top 3 Skills:

1 Good at documenting requirements for data ingestion process documentation in general (data flows/work flows)
2 Basic SQL knowledge to determine data quality
3 Some ability to validate data (testing skillsets)

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.