Digital Marketing Manager / Product Manager

Department: Digital Marketing
Job Title: Digital Product Management Specialist
Location: Newark, NJ

Our Role:
The Digital Marketing team is seeking a skilled Product Manager with a solid understanding of digital project management, the agile scrum methodology, and marketing technology systems and processes. This candidate will collaborate with a talented, multi-disciplined, global marketing team and partner closely with technology and delivery teams across the organization. It is critical for the candidate to have the professional presence and experience to lead by influence and the ability to obtain results from a diverse set of stakeholders. This role will be instrumental in driving the evolution and optimization of the digital ecosystem. The successful candidate will help deliver new digital initiatives and ensure successful adoption of new features and functionality across business partners. The right person will be able to balance user goals with executing to timelines and achieving business outcomes.

Responsibilities:

• Lead projects across multiple teams & businesses, including stakeholder management, establishing launch timelines, tracking the development of each workstream, identifying, and solving dependencies, and managing the execution of deliverables.
• Convert business inputs into actionable requirements, user acceptance criteria, and use cases to ensure that outcomes align with and achieve business goals.
• Establish the governance model for pre-and-post project execution, including Executive Sponsors, Core Team, Work-Stream Leads, and Key Stakeholders.
• Audit completed projects, conduct post-mortem meetings, outline improvements, and implement process changes.
• Create user stories independently and as part of a team, managing them through the full sprint cycle, including QA, final approvals, demos, and all other agile ceremonies.
• Primary contact to troubleshoot marketing technology and platform issues as they arise.

• Manage and maintain documentation for projects, meetings, and SOPs.

• 5+ years of digital product development/management.
• Proven experience gathering and transforming customer/business needs into an actionable product roadmap, and product roadmaps into product requirements.
• Proven experience consolidating multiple requirements/user stories into tangible executable project plans, and delivering against.
• Track record of collaborating with a large and varied group of cross-functional teams and partners to tackle ambiguous problems and make forward progress.
• Excellent understanding of web technologies and concepts, and experience with projects delivering marketing technology tools and platforms.
• Strong project management skills - Agile/Scrum and Waterfall methodologies.
• Ability to communicate effectively with technical and non-technical individuals.
• Excellent communication skills (presentation, written, verbal) with all levels of management including strength in balancing the right amount of detail for each audience.
• Strong user experience/design sense, with a record of building great experiences.
• Proficiency in Microsoft Office applications and JIRA.
• Experience with marketing technology platforms (e.g., Drupal / AEM, SFMS / SalesForce, Marketo / Eloqua) .
• Experience with ADA/WCAG standards for accessibility is a plus.

• Experience working in highly regulated industries (finance, pharma, etc.) is a plus.

• Proficiency in Adobe Suite is a plus.