Sr. Manager for Strategic Insights and Research (Hybrid - New York, NY)
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What are the TOP Critical Skills or Must Haves skills a candidate should have on their resume in order to be considered: 5-6 years of experience in research field(Marketing, Analytics, Creative or Content) in the Entertainment/Media Industry, BA/BS degree in related field, experience with survey design,question writing, sample design and analysis.
Nice to Have: Familiar with ratings data, social listening tools and/or secondary data resources (YouGov, YPulse, GWI,Gartner), Entertainment/Media experience is a nice time have and manager will prioritize candidates
Basic Qualifications
BA/BS degree in related field
At least 5-6+ years of experience in related research field (e.g., Marketing, Analytics, Creative, or Content Research) in the Entertainment/Media industry
Experience in designing, executing, and analyzing qualitative research, including screener development, discussion guide development, analysis, and reporting
Experience in quantitative research, including survey design, question writing, sample design, and analysis
Familiarity and/or proficiency with ratings data, social listening tools, and/or secondary data resources (YouGov, YPulse, GWI, Gartner, etc.)
Additional Qualifications
Ability to turn complex insights into clear, easy-to-understand, and visually compelling deliverables (e.g., presentations, toplines, etc.) that tell cohesive stories
Ability to use multiple data streams (e.g., custom research, syndicated research, secondary resources, performance analytics, etc.) to effectively communicate insights to the business
Ability to handle multiple projects at one time
High level of accuracy & attention to detail, with strong analytic and project management abilities
Interest in tracking/analyzing content trends
Highly organized, collaborative self-starter with the ability to work under pressure, set priorities, balance multiple small and large-scale projects and meet tight deadlines
Excellent interpersonal skills to engage with a wide range of personalities within the organization
Love of all things television & pop culture