PPC Specialist

JOB SUMMARY:

NVISION is an award-winning hybrid digital marketing agency combining execution with strategy, providing a full-spectrum service from web design & development to digital and social media marketing. The PPC Specialist will work with our current and future clients looking to reposition their brand in the market, resulting in a more dynamic presence reaching new audiences. By fully understanding our clients audiences and business goals, the PPC Specialist will lead the strategy and optimization of client advertisements and manage media buying budgets. This includes search engines as well as social media platforms. The PPC Specialist will work alongside their peers who lead in other digital services such as SEO, Email and CRM, and Social Media Marketing, so it is essential to be a team player in order to support our clients in multiple offerings at once.

RESPONSIBILITIES

• Plan and execute paid advertising campaigns on Google Ads, including data gathering, campaign management, ad creation, and analysis.
• Design and execute PPC strategies aligned with client marketing goals, encompassing lead generation, brand awareness, and conversion optimization.
• Analyze market trends and consumer behavior to ensure campaigns are innovative and effective.
• Measure and report campaign performance, assessing against goals such as ROI and KPIs.
• Implement and manage tracking mechanisms for various campaign elements, including website traffic, clicks, conversions, and other relevant metrics.
• Configure and optimize conversion tracking through Google Tag Manager to accurately measure and attribute conversions.
• Utilize Google Analytics 4 and other relevant tools to gather in-depth insights into campaign performance, audience behavior, and attribution.
• Continuously optimize campaigns based on real-time performance metrics to enhance efficacy and ROI.
• Manage campaign budgets effectively to maximize advertising spend and achieve maximum impact.
• Implement strategic bid management and cost-effective campaign designs to increase ROI.
• Brainstorm new and creative growth tactics to enhance campaign effectiveness.
• Stay abreast of PPC advancements and leverage cutting-edge tools and technologies to keep campaigns ahead of the curve.
• Communicate complex strategies in accessible terms to build and maintain client trust and loyalty.
• Provide strategic consulting to clients, ensuring they are informed, engaged, and confident in campaign direction.
• Set up and maintain Google Tag Manager configurations for tracking purposes, ensuring accurate data collection and reporting.
• Generate and deliver comprehensive reports on campaign performance, including key metrics, trends, and actionable insights.
• Provide weekly and monthly reports on key performance indicators

ACCOUNTABILITY

• Accountable for the results of the paid campaigns being prepared and optimized. You are expected to report on progress and to provide context on what is being executed.
• Internal education - accountable to effectively educate internal partners & stakeholders on new developments in paid digital advertising on all relevant platforms.

OTHER SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Advertising, or related field.
  
• Proven experience in PPC campaign management, with a strong track record of driving results and ROI. A minimum of 3 years of experience.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Strong communication and client-facing skills, with the ability to articulate complex strategies clearly.
• Up-to-date knowledge of digital marketing trends, tools, and best practices.

PHYSICAL & PSYCHOLOGICAL WORKING CONDITIONS/REQUIREMENTS

• Ability to attend and conduct presentations
• Manual dexterity required to use desktop computer and peripherals
• Overtime as required
• General office environment
• Ability to multi-task
  
• Tolerance to external stimulus
• Ability to cooperatively work with others in a team setting
• Ability to cope with confrontational situations
• Manage responsibility and is accountable for their works
• Ability to handle cognitive demands of the work as outlined
• Strong attention to detail
• Tolerance of emotional circumstances

NVISION CULTURE

Everyone At Nvision Embodies Our Core Values

Cultural fit is very important and we ll be looking for someone who is hungry to learn and to contribute. You ll be given as much responsibility as you seek and the learning curve may be steep but rewarding. We provide an environment where you ll learn new skills and we value work-life balance.

• We are all Creatives
• Build Trust with Transparency
• Have the Courage to Do More
• Get Better at Getting Better
• Have a problem? Find a solution.
• Everyone is nvision
• Invest in Us and We ll Invest in You

WHY OUR TEAM LOVES WORKING HERE

• We have a dog-friendly office with lots of furry visitors
• We always encourage a highly collaborative environment where the best solution can come from anywhere or anyone
• We hate micromanaging. We want to see our colleagues succeed and empower them to grow and do more.
• We celebrate our wins on a regular basis! This includes monthly team get-togethers and lunch-and-learns.
• We have flexible vacation time.
• We firmly believe that we re all human at the end of the day and deserve to live a life outside of work. That s why a healthy work-life balance is so important to us and we make sure to keep it that way.

Being in the industry for nearly two decades, we bring a wealth of practical experience, with thousands of websites launched, hundreds of digital campaigns executed, and more happy clients than we can count! We are growing rapidly and gaining significant traction. We are looking for the best people in the market to join our growing team.

APPLICATION

Please submit a resume and cover letter.

While NVISION services clients all over Canada, this position is at the NVISION headquarters in downtown Markham. Our staff works under a hybrid model, with the flexibility to work from home or the office. You may be required to go into the office occasionally, depending on your role and NVISION operational needs.

NVISION is an equal-opportunity employer and is committed to fostering diversity and inclusivity within our work environment. NVISION welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process