Digital Marketing Specialist
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Job Description
About Us
We are a thriving, dedicated community that provides an exceptional education and prepares our students for success in school and life. At QMS, we pride ourselves on creating an inclusive, student-centered program where we acknowledge that each student's journey is unique and where we value the innovation that fosters young trailblazers.
About the Role:
Queen Margaret's School is seeking a talented and creative storyteller to join our team. This newly created position focuses on crafting compelling content that aligns with our brand and resonates with our community. The ideal candidate will have a strong background in copywriting, editing, photojournalism, and graphic design.
Key Responsibilities:
- Develop and manage engaging content for our social media platforms.
- Utilize content management systems and demonstrate proficiency in graphic design and video production.
- Implement digital marketing strategies, including SEO, social media marketing, email marketing (Mailchimp), and PPC advertising (Meta).
- Analyze marketing performance using tools like Google Analytics to optimize campaigns.
- Create and curate diverse content for platforms such as Instagram, Facebook, Twitter, YouTube, and LinkedIn.
- Work with WordPress, HTML, Adobe Creative Suite, Canva, and scheduling tools like Hootsuite.
Qualifications:
- 2-3 years of experience in a similar marketing role.
- Proven ability to manage professional social media accounts and create engaging content.
- Strong analytical skills with the ability to use marketing tools effectively.
- Technical proficiency in various digital marketing platforms and design software.
Ideal Candidate Will Possess:
- Bravery: The courage to propose innovative approaches and help us lead in marketing and communications.
- Passion: A deep enthusiasm for digital marketing that inspires others to engage with our school and community.
- Audience-Centered Mindset: A commitment to understanding and meeting the needs of our audience while attracting new followers.
- Team Orientation: Excellent teamwork skills and the ability to build relationships for effective collaboration.
- Collaborative Spirit: A recognition of the importance of partnerships across departments for successful marketing campaigns.
- Visibility: Active involvement in the school's day-to-day activities to capture content and gather ideas.
- Creativity: An ability to convey the unique essence of what QMS offers through innovative messaging.
- Curiosity: A commitment to lifelong learning and staying updated on trends in digital marketing.
Application Process:
- Submit your resume and a cover letter detailing your fit and interest in the role through the Apply for This Job link.
- Include the names and contact details of three references. Note that references will be contacted only at the final stage of our search, with your permission.
- Application Deadline: Monday, December 2, 2024. However - We are excited to appoint a suitable candidate to lead our new focus on digital storytelling and marketing. Early submissions are encouraged, as interviews will be conducted upon receipt of qualified resumes.
For more information about this role and Queen Margaret s School, please review to our
Digital Marketing Specialist Candidate Information Pack and website.
Join us in shaping the future of QMS we look forward to your application
QMS is committed to safeguarding the children in our care and their welfare is our top priority. Therefore, the selected candidate will agree to have a Criminal Record Check initiated by the School.