AMERS Channel Marketing Manager

Overview:

• An in-depth understanding of channel partner marketing consultation and creating sales-aligned marketing strategy
• Experience measuring campaign success through SFDC reporting
• Expertise with best practices in demand generation and through-partner marketing execution

Responsibilities:

• Contribute to managing/emerging and Distribution segment channel revenue by aligning marketing strategy with sales goals for assigned partners
• Through innovative, integrated marketing campaigns with assigned partners, deliver on channel lead generation goals and drive through-partner demand for solutions
• Ensure partners execute ongoing lead nurture campaigns
• Work with the sales and technical counter parts in your assigned PODs to develop revenue growth and market development strategies for assigned partners
• Scale and amplify the brand and marketing strategy through the channel
• Ensure partners are strategically focused and aligned with marketing goals
• Ensure a balanced representation of solutions and vertical market focus for partners in the region
• Coordinate with field marketing programs and campaigns teams to support goals, with and through the channel
• Advocate for partners within marketing (and other departments) including Alliances
• Contribute to data driven culture
• Support the sales and partner management goals of your N. American Channel Sales Manager counterparts
• Drive consumption of scale and Global programs for channel partner marketing reach
• Leverage tools such as the Partner Demand Center to scale partner marketing for partners without access to MDF
• Develop and manage events with partners such as webinars, conference sponsorships, and in-person events
• Manage partner MDF budget, requests and claims as relevant
• Measure and report on partner marketing effectiveness
• Support the channel team in delivering tools and education to partners

Team Coordination and Management:

• Update Americas Marketing events calendars
• Update Channel Partner Newsletter content
• Special projects in support of team initiatives as assigned

Requirements:

• Minimum preferably four-years' channel/partner marketing experience
• Minimum of one-year B2B software marketing experience
• Proven ability to develop marketing strategies and the end-to-end programs that will fulfill strategic goals
• Enthusiastic and motivated self-starter with a proven ability to multitask and work under pressure
• Strong written and verbal communication skills are essential
• Strong relationship skills with the ability to manage relationships at all levels of the organization
• Ability to effectively work independently and as part of a team with remote colleagues and partners
• Experience with Salesforce, Google Sheets/Excel, SplashThat, Microsoft
• Ability to work cross-functionally to serve as virtual team lead
• Remote position with easy access to a major airport for necessary travel may be required

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