Digital Marketing Manager
Salary undisclosed
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Description
One of our Home Improvement & Remodel Materials client is seeking a Digital Marketing Consultant to audit their current marketing initiatives and develop strategic marketing plans to drive growth. This role focuses on optimizing digital marketing efforts, particularly across eCommerce, web-based platforms and Amazon storefronts. The ideal candidate will thrive in a fast-paced environment, managing and enhancing the company's online presence across web, social media and email marketing channels.
Responsibilities:
Develop and implement comprehensive marketing strategies from the ground up, encompassing all relevant digital platforms
Analyze and optimize our web presence, including our company website and eCommerce platform
Plan and execute integrated marketing campaigns, ensuring alignment with overall business goals
Leverage analytics tools such as Google Ads and Facebook Insights to monitor campaign performance and make data-driven decisions
Manage our Content Management System (CMS) and Customer Relationship Management (CRM) platforms to ensure optimal customer engagement
Ensure brand consistency across all marketing channels, from social media and email to guerrilla and grassroots marketing efforts
Make strategic recommendations for marketing efforts at a macro level, taking into account current trends and market conditions
Oversee our presence on the Amazon Marketplace, optimizing our product listings and advertisements for maximum visibility and sales
Conduct regular audits of our marketing strategies, making necessary adjustments to maximize effectiveness
Utilize your skills in website design and optimization to enhance our online presence and improve user experience.
Requirements
Minimum of 5 years experience in a similar role as a Digital Marketing Manager
Proficiency in using Content Management Systems (CMS)
Experience in leveraging CRM tools for digital marketing
Ability to use Facebook Insights to drive marketing strategies
Expertise in Google Ad creation and management
Demonstrated experience in designing and implementing advertisements
Strong analytical skills with a focus on marketing analytics
Proven track record in enhancing brand awareness
Experience in campaign planning and execution
Adept in brand marketing and marketing strategy formulation
Ability to develop comprehensive marketing plans
Experience in managing online marketing campaigns
Skilled in executing marketing campaigns
Proficiency in analyzing marketing analytics
Experience with integrated marketing campaigns
Knowledge of integrated marketing communication strategies
Familiarity with guerrilla marketing and grassroots marketing techniques
Proven experience in growth marketing
Skilled in email marketing
Comprehensive understanding of digital marketing strategies
Experience in both B2B and B2C marketing
Familiarity with eCommerce and eComm platforms
Ability to provide optimization recommendations
Experience with Amazon Marketplace
Skills in website optimization, design, and analytics
Proven track record in managing company websites.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
One of our Home Improvement & Remodel Materials client is seeking a Digital Marketing Consultant to audit their current marketing initiatives and develop strategic marketing plans to drive growth. This role focuses on optimizing digital marketing efforts, particularly across eCommerce, web-based platforms and Amazon storefronts. The ideal candidate will thrive in a fast-paced environment, managing and enhancing the company's online presence across web, social media and email marketing channels.
Responsibilities:
Develop and implement comprehensive marketing strategies from the ground up, encompassing all relevant digital platforms
Analyze and optimize our web presence, including our company website and eCommerce platform
Plan and execute integrated marketing campaigns, ensuring alignment with overall business goals
Leverage analytics tools such as Google Ads and Facebook Insights to monitor campaign performance and make data-driven decisions
Manage our Content Management System (CMS) and Customer Relationship Management (CRM) platforms to ensure optimal customer engagement
Ensure brand consistency across all marketing channels, from social media and email to guerrilla and grassroots marketing efforts
Make strategic recommendations for marketing efforts at a macro level, taking into account current trends and market conditions
Oversee our presence on the Amazon Marketplace, optimizing our product listings and advertisements for maximum visibility and sales
Conduct regular audits of our marketing strategies, making necessary adjustments to maximize effectiveness
Utilize your skills in website design and optimization to enhance our online presence and improve user experience.
Requirements
Minimum of 5 years experience in a similar role as a Digital Marketing Manager
Proficiency in using Content Management Systems (CMS)
Experience in leveraging CRM tools for digital marketing
Ability to use Facebook Insights to drive marketing strategies
Expertise in Google Ad creation and management
Demonstrated experience in designing and implementing advertisements
Strong analytical skills with a focus on marketing analytics
Proven track record in enhancing brand awareness
Experience in campaign planning and execution
Adept in brand marketing and marketing strategy formulation
Ability to develop comprehensive marketing plans
Experience in managing online marketing campaigns
Skilled in executing marketing campaigns
Proficiency in analyzing marketing analytics
Experience with integrated marketing campaigns
Knowledge of integrated marketing communication strategies
Familiarity with guerrilla marketing and grassroots marketing techniques
Proven experience in growth marketing
Skilled in email marketing
Comprehensive understanding of digital marketing strategies
Experience in both B2B and B2C marketing
Familiarity with eCommerce and eComm platforms
Ability to provide optimization recommendations
Experience with Amazon Marketplace
Skills in website optimization, design, and analytics
Proven track record in managing company websites.
Innovation starts with people.
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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