Director of Brand & Growth Marketing

We want your sense of humor + creativity to be ABSURD, your heart to be front & center, & for you to GET the beauty industry, mental health, & Gen Z. Think Liquid Death meets Greg Hoffman while wearing hot pink glitter lipstick & belting Pink Pony Club on the way to a group therapy sesh.

About JOY RIOT!

JOY RIOT! is THE lifestyle beauty brand that champions Gen Z’s mental health through FUN products that amplify JOY and make therapy accessible AF. We’re a beauty meets mental health startup & are simultaneously raising our Seed round while hiring our founding team in prep for our mid 2025 brand launch. We’re getting creative in the face of the youth mental health crisis by launching with feel good fragrance that actually lifts mood. So if being on the founding team of the next big thing with people who truly give a damn about making a difference sounds like a “hallelujah, hell yes!” – YOU’RE IN THE RIGHT PLACE.

Our Message

Feeling good matters

Our Mission

Amplify & inspire JOY

Our Vision

Champion the mental health of an entire generation through JOY

Our Vibe

FUN! Upbeat. Creative. Expressive. Hilarious. Energetic. Empowering. Brazen. Wildly kind.

***MEGA SPECIAL NOTE 1***

We’re SPECIFICALLY looking for someone who WILDLY excels in brand marketing (aka further developing our brand story & identity to the public, ideating & executing hella creative & hilarious beauty-meets-mental health campaigns, & spearheading our go-to-market strategy) AND growth marketing (aka using data to develop our strategies that drive customer acquisition & engagement).

***MEGA SPECIAL NOTE 2***

JOY RIOT! is a brand new startup! We just began our Seed raise, so our tentative start window is Q2 2025. This is contingent on the success of our raise. If you’re happily & safely able to enter the flowy nature of startup world & ride out the next few months of our raise with us, then strut your happy ass through our doors & APPLY!

About The Position

MISSION: EMBODY THE MESSENGER Ensure our brand stands heads & hairflips above the noise in the beauty industry + be our messaging & growth mastermind so we’re known for championing the mental health of Gen Z & having a sh!tload of FUN!

In This Role, You Will

• Storytell with our CEO to co-develop JOY RIOT!’s fun AF, entertaining, & mental health-forward corporate marketing strategy & our go-to-market campaign + write brand guidelines & growth strategy documents

• Blend brand with strategic growth & ideate industry-unusual humor & heart-led campaigns via our ecomm site, TikTok, IG, YouTube, SMS, email, music, festivals, tours, events, & podcasts that magnetize input, connection, & collaboration with Gen Z JOY RIOTers + align with our biz objectives & sales goals

• Center relationship & community-building with data to optimize marketing opps & create an emotional connection with our audience + develop long & short-term strategies, set marketing goals, projections, KPIs, & high engagement metrics + create a growth loop for word-of-mouth marketing

• Drive our “feeling good matters” positioning, differentiation, & equity to amp brand awareness & impact + co-create heart, attention, & market share-grabbing digital, experiential, & print collateral with our creative team + analyze all efforts in order to improve attraction & conversion metrics + identify bottlenecks to revenue growth

• Direct, motivate, & provide guidance to our in-house & remote creative team to use their talents effectively & to exceed our goals + coordinate their tasks & conduct performance reviews + provide input into potential creative hires & foster our culture of JOY

• Co-create, maintain, & strategically allocate the budget for the creative department + ensure marketing efforts are measurable, effective, & profitable + design pricing strategies that maximize profitability while remaining competitive in the marketplace

• Lead strategic partnerships & collabs with other brands, bands, content creators, & influencers to skyrocket brand awareness, recognition, reach, love, loyalty, & raging fandom

• Blend creative experimentation with data-driven decision-making + study internet & pop culture, consumer insights, data analytics, & competitor activities in order to identify growth opportunities + put our unique joy-spin on everything we touch

• Analyze the market & purchasing behaviors + study our sales cycle & competition to improve market share + identify key areas that require improvement + make marketing data compelling for stakeholders

• Co-develop visual assets & consistent brand messaging across all channels + conceptualize & implement JOY RIOT!’s North Star metrics & strategize how to scale beyond them + drive website traffic, performance, & conversion rates + conduct market research on consumer behavior to develop iconic products

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Required Competencies

• Communication + Listening
• Creativity + Innovation
• Customer Relations
• Leadership
• Attention to Detail
• Decision Making
• Problem-Solving Skills
• Teamwork

• C-SUITE BOUND: This role is intended to grow into our CMO & requires creating & co-creating from the ground up + functioning as a director AND manager + a deep sense of ownership of role & commitment, as if the company were your own

• “WOW” EXPERIENCE: Proven experience & track record as a CMO, VP, Director of Marketing or equivalent position & outstanding performance in a previous complex enterprise + excellent team leadership abilities + outstanding verbal, written, & people skills + intuitive, strategic, & joy-forward ability to ideate & carry out fun AF creative visions

• MESSAGING MASTERMIND: Naturally funny, curious, empathetic, creative, people-oriented, & conversation-starting extraordinaire

• CREATIVE GROWTH: Approach marketing, story, humor, and community-building through the creative heart of a brand artist & logical mind of a growth strategist – aka creative ideas meet smart data

• PEOPLE PERSON: Naturally positive & flexible + demonstrated experience in ethical leadership + clear emotional intelligence for self & others

Company Culture

HEAVY ON THE JOY.

Supervisory Responsibility

This position will have supervisory responsibilities. They include overseeing our Social Media Producer & Manager + marketing contractors + marketing intern.

Work Environment

Job duties for this position will be performed in our downtown Long Beach, CA headquarters.

Position Type / Expected Hours of Work

This is a full-time position. There is a likely chance for increased hours during brand & product launches.

Travel

Travel may be required for this position.

Required Education and Experience

• Bachelor's degree or MBA in marketing, advertising, or an equivalent field
• 10+ years of experience in a CMO role, marketing, branding, or creative, preferably in the beauty industry
• Proven track record of developing successful concepts & humor-based messaging + driving sales & developing, managing, & executing successful B2C digital marketing campaigns
• Proficiency in business development strategies, customer joy, analytics, & data-led marketing
• Enterprise-wide mindset + holistic experience that encompasses brand development & management, growth strategies, creative, product development, ecomm, retail, sales, pricing, packaging, guerrilla marketing, finance, ops, & customer retention
• Experience managing a team of creatives
• Have worked on innovative, customer-obsessed, & financially successful campaigns with well-loved brands

Preferred Education and Experience

• Knowledge of mental health-related concepts preferred
• Experience marketing to Gen Z preferred
• Experience in a high-growth startup environment preferred
• Experience in the startup capital raising process & casting powerful, story-driven vision for investors a plus
• Experience in the beauty industry a plus
• Comfortable being on camera / visible on our social media a plus

Other Requirements

• Participation in Seed capital raise meetings & qualified investor intros are required upon request once job offer is accepted
• In-person downtown Long Beach, CA headquarters required
• Pre-employment drug test required
• Start date contingent on successful Seed raise – role tentatively begins Q2 2025

JOY Level 1 Perks

• 6 hour work day / 10:30am–4:30pm / M–F
• Meeting free Fridays
• PARTIES: HQ Warming, JOY RIOT! Birthday, Brand Launch, Candy Ass Birthday, End of Year
• Annual company retreat
• Quarterly team dinners
• MacBook Pro for office use
• Emotional Intelligence workshops & group coaching w/ licensed therapist / exec coach
• Free office parking
• Staff library
• 30% discount on all products
• Year end bonus dependent on company performance
• Stock option equity compensation
• Feeling Good Matters Stipend (Mental Health Stipend)
• Pro Grow Stipend (Profesh Development / Learning Stipend)

JOY Level 1 Bennies

• Health / dental / vision insurance
• HSA + FSA + DCFSA accounts
• Roth 401k / 5% match / 3 years vesting
• PTO: 10 personal days, your birthday, select national+ holidays, 1 floating holiday, election day, + 10 company-wide Winter Break days
• 5 days sick leave
• Workers comp insurance
• Short-term disability insurance
• Unemployment insurance
• Family & medical leave

Work Authorization

In compliance with federal law, all persons hired will be required to verify identity & eligibility to work in the United States & complete the required employment eligibility verification document form upon hire.

EEO Statement

JOY RIOT! provides equal employment opportunities (EEO) to all employees & applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, JOY RIOT! complies with applicable state & local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms & conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, & training.