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Omnichannel Analytics (Pharma)Consultant

Salary undisclosed

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Mandatory Experience - Omnichannel Experience and Pharma Domain experience

Job Description

  • Lead tactical analytics initiatives to generate actionable insights for campaign optimization, and customer engagement across digital marketing and omnichannel touchpoints.
  • Understand Pharma products and therapeutic areas to define most valuable actions across digital marketing.
  • Work closely with omnichannel marketing data team to determine data quality and standardization requirements.
  • Ensure data quality and completeness.
  • Coordinate data issues with data management team or media agencies as needed.
  • Ability to learn new data sets and develop expertise to drive analytical insights.
  • Design intuitive and impactful reports to ensure the stakeholders understand the analysis presented.
  • Deliver analysis, insights, and recommendations to marketing lead to drive campaign performance across brands. Qualifications
  • Master s degree in computer science, data science, marketing analytics, bioinformatics, statistics or equivalent
  • 8+ years of experience in data analysis, with a focus on digital marketing and omnichannel analytics in Pharma domain
  • Hands on experience with SQL and programming language such as Python
  • Proficient with omnichannel data especially non-personal communication channels like websites, social media, email, online video, programmatic targeting, endemic, paid search vs SEO and familiarity with concepts on tagging
  • Hands-on experience in web analytics, google analytics and digital media analytics.
  • Experience identifying key campaign metrics and building measurement plans.
  • Exposure to A/B testing concepts
  • Extensive data analysis experience and problem-solving skills.
  • Experience working with Databricks, Microsoft Azure or other cloud technologies will be a plus.
  • Excellent communication and collaboration skills
  • Ability to convey insights to both technical and non-technical stakeholders.

Experience: -

8+ Years experience

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