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Contract Marketing & Business Development Specialist

Salary undisclosed

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Job Overview:

We are seeking a dynamic and experienced Marketing & Business Development Specialist to join our team on a contract basis. This role is pivotal in driving the growth and visibility of our practice through strategic marketing initiatives and business development efforts. The ideal candidate will have a strong background in digital marketing, content creation, and business development, with a proven track record in enhancing brand presence and generating leads.

Key Responsibilities:

  • Website and Content Development:
  • Manage and update the company website to ensure it is user-friendly, up-to-date, and reflective of our brand
  • Develop and execute content strategies that drive traffic and engagement, including blogs, articles, case studies, and landing pages
  • Collaborate with designers, writers, and other stakeholders to create compelling and informative content that resonates with our target audience
  • Social Media Marketing:
  • Develop, implement, and manage social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, etc.)
  • Create and curate content that engages and grows our social media following
  • Monitor and analyze social media performance metrics, and adjust strategies to optimize engagement and reach
  • Newsletter Development:
  • Design and distribute regular newsletters that provide valuable insights, updates, and promotions to our subscribers
  • Track and analyze newsletter performance, including open rates, click-through rates, and overall engagement
  • Business Development:
  • Identify and pursue new business opportunities that align with our strategic goals
  • Build and maintain relationships with key industry partners, clients, and stakeholders
  • Conduct market research to identify trends, opportunities, and competitive insights
  • Referral Management:
  • Develop and manage a referral program to encourage and track client and partner referrals
  • Build and maintain relationships with referral sources to ensure a steady stream of new business

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field
  • Minimum 3 years of experience in marketing, business development, or a similar role
  • Proficient in website management tools (e.g., WordPress), social media platforms, and email marketing software
  • Strong content creation skills, with experience in copywriting, design, and multimedia production
  • Excellent communication, negotiation, and relationship-building skills
  • Ability to work independently and manage multiple projects simultaneously

Preferred Skills:

  • Experience in dermatology or healthcare is preferred,
  • Familiarity with SEO best practices and tools (e.g., Google Analytics, SEMrush)
  • Experience with CRM systems and referral management software

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