Program Manager, New Product Campaigns, Amazon Ads

Description

Amazon Ads is one of Amazon’s fastest growing organizations with sizeable growth and over $40B revenue. This org services a wide array of enterprise and individual customers leveraging multitudes of existing and new Amazon platforms to deliver innovative and unique branding experience.

Amazon Advertising is currently looking for a highly motivated Program Manager on the New Product Campaigns team. This role with work closely with the product, Go-To-Market and Services teams to manage the program processes end-to-end. The program manager will be responsible monitoring and improving performance of the program by incorporating SOPs, training plans and a performance scorecard that includes best practices, procedures, and framework for New Product Campaigns.

Amazon is uniquely positioned to help brands meet their objectives, offering varied and diverse Ads platform real estate across Amazon’s multi- dimensional product suite. This is a hands-on leadership position seeking individuals who can think big, create structure and effectiveness in ambiguity, draw on their deep dive understanding of the digital Ads landscape by levering experience in working with cross- functional teams, including distribution leaders, applied scientists and engineers.

Key job responsibilities

As a Sr. Program Manager on New Product Campaigns team your responsibilities will include:

• Develop and implement a strategic vision for the New Product Campaigns program by identifying and prioritizing areas to invest in to drive Advertiser success.
• Accountable for the overall strategy of the program (mission, vision, tenets), set objectives, analyze data, drive improvements that are quantified with metrics, and influence resource allocation.
• Drive tactical execution of key initiatives by building and managing the road map to achieve the vision of the program.
• Define and execute on Go-to-market strategy of new data-backed creative insights and measure adoption and impact
• Act as the primary stakeholder in cross-functional initiatives, acting as the liaison for teams such as Account Management, Product Management and Release Management.
• Identify metrics to measure program health, and own Organizational Business Reviews for your program.
• Influence teams to decouple from dependencies and eliminate problems. Ensure stakeholder needs are aligned, drive mindful discussions that lead to crisp decisions
• Solve ambiguous problems and proactively identify and mitigate risks (before they become roadblocks). Demonstration of good judgment in how and when to escalate.
• Excellent communicator and writer of narratives to present them effectively to senior leadership.
  
  

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience using Microsoft Excel to manipulate and analyze data
  
  

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
• Experience with Salesforce and Tableau
  
  

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon Advertising LLC

Job ID: A2900559