Marketing Associate

Title: Marketing Associate/Analyst

Role: 3 positions

Location SFO

Timings - Monday to Friday 9am to 6pm (Onsite Tuesday and Thursdays)

Roles & Responsibilities:

• SEM and Google Shopping Campaign, campaign management globally for Uber s different lines of business across Uber s B2C lines
• Understand and translate business needs into campaigns, with a focus on building campaign strategies that scale
• Manage the day-to-day delivery and optimization of SEM and Shopping campaigns including keyword builds, negative keyword management, bidding, creative management & testing, experimentation, & reporting
• Understand best practices, drive for process improvements, and find new ways of operating, with a focus on productivity

Basic Qualifications:

• A Bachelor's degree or equivalent experience
• At least 3 years working in SEM and/or paid channels in a fast-paced, high-growth environment
• A self-starting and ownership attitude to seize opportunities that ll make an impact
• An understanding of web and app media buying, tracking, and attribution
• Experience using Excel or SQL
• Excellent analytical skills is a must
• Strong communication skills and ability to convey the why and how behind the what.

Preferred Qualifications:

• Experience with app-based businesses and building campaign strategy for campaigns driving to app store and web
• Global campaign management experience
• Experience with incrementally testing and experimentation
• Technical understanding of marketing and analytics technologies associated with the role.
• Robust report generation skills

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