Marketing Specialist
Marketing Specialist
Position Summary:
The purpose of the Marketing Specialist s job is to support and execute actionable strategies that drive B2B2C adoption and usage of Digital Payments, Debit & Credit Cards & Digital Solutions products. The Marketing Specialist will be responsible for supporting a variety of strategic initiatives that deliver marketing programs that align with client challenges and opportunities. They will partner with key business stakeholders to ensure successful completion of a projects. Projects can span multiple business units or functional areas.
Essential Job Responsibilities:
This role will support strategic multi-channel marketing programs that drive adoption and usage of Digital Payments, Debit & Credit Card and Digital Solutions products. Responsible for developing engaging content for email, landing page and social media channels. Conduct market research to identify trends, consumer needs and competitive landscape. Ensure consistent and successful project delivery. Work effectively across multiple teams including, marketing automation, adoption marketing, product marketing, product management, reporting & analytics, to maximize impact of strategic marketing programs. Ensure success criteria is clearly defined to ensure stakeholder alignment and actively manage to meet defined program goals. Provide leadership and key stakeholders with updates and information to make effective and timely decisions.
Required qualifications:
- Bachelors degree in marketing, advertising, communications or other business-related field
- 3-5+ years of previous marketing and/or relevant consulting experience, preferably in the financial services or technology sector.
- Strong understanding of digital marketing concepts and best practices
- Strategic multi-channel marketing campaign development and execution
- Experience in consumer lifecycle marketing program development and analysis
- Experience in content writing, guidance and review
- Experience with campaign performance reporting to assess and optimize performance and update key stakeholders
- Experience in PowerPoint deck development
Preferred qualifications:
- Experience in banking, financial services, marketing, and/or technology industries desired
- Experience and/or certification with Salesforce Marketing Cloud
- Familiar with graphic design tools (e.g. Adobe Creative Suite)