Marketing Automation Manager

V2Soft () is a global company, headquartered out of Bloomfield Hills, Michigan, with locations in Mexico, Italy, India, China and Germany. At V2Soft, our mission is to provide high performance technology solutions to solve real business problems. We become our customer s true partner, enabling both parties to enjoy success. We are committed to promoting diversity in the workplace, and believe it has a positive effect on our company and the customers we serve.

Marketing Automation Manager
Location: 100 Northern Ave, Boston, MA 02210 - flexible to hybrid/remote

Job Description:

As a Marketing Automation Manager, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement programmatic and operational initiatives.

Roles and Responsibilities:
* Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
* Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
* Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
* Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
* Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
* Plan and perform A/B testing to define and execute enhancements to productivity & conversion rates
* Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing

Requirements:
* 3 years of marketing automation experience, preferably Marketo
* Knowledge of database management concepts and best practices
* Working knowledge of Salesforce.com
* Must have superior communication skills, both written and verbal
* Must be highly organized and self-motivated with a sense of urgency
* Strong independent project management skills
* Capable of handling multiple tasks with competing priorities under minimal supervision
* Able to think critically and exercise independent judgment and discretion
* Excellent attention to detail

Skills:
* Testing
* Analytical
* Communication Skills
* Project Management
* Multitasker

V2Soft is an Equal Opportunity Employer ( EOE).
- to view all of our open opportunities and to learn more about our benefits.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.