Marketing Audience Lead
Marketing Audience Lead
New York, NY (Hybrid)
5-Month Contract
Job ID 25-09450
Solugenix is assisting a client, a prestigious and large investment management company in their search for a Marketing Audience Lead. This is a 5-month contract opportunity based out of New York, NY (Hybrid).
This role will drive the execution of the Multi-Asset marketing plan and will interface with key business partners, primarily across Product and Sales. Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned with marketing and business objectives. Builds a broad and deep understanding of the business landscape, the audience(s) and client(s) served, the competitive environment, and marketing best practices.
Qualifications:
- Must have 7 years of experience in marketing, with asset management/wealth management/mutual fund marketing experience strongly preferred.
- Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
- Demonstrates ability to influence groups and/or more senior associates.
- Demonstrates judgment in resolving matters of high complexity.
- Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.
- Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives.
- Demonstrates effectiveness in leading/facilitating a variety of meetings.
- Demonstrates ability to lead and manage projects across multiple teams or groups.
- Demonstrates good knowledge of current marketing technology, tools, and digital channels, including social media, search, and content marketing.
- Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
- Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment and identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model, and competitive positioning is required to achieve this.
- Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
- Partners with marketing research, sales, and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.
- Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
- Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
- Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
- Creates strong stakeholder relationships with leaders in marketing and the client segment team.
- Leads the establishment and delivery of campaign reporting and overall segment analysis for the target audience.
- Measures audience engagement with marketing efforts.
- Uses data to design and adapt marketing activities in real-time to maximize success. Course- corrects marketing activities to achieve audience goals.
- Determines ROI of marketing activities.
- Performs additional responsibilities as assigned.
Pay Range for CA, CO, IL, NJ, NY, WA, and DC: $69/hour to $69/hour. Starting rate of pay offered may vary depending on factors including but not limited to, position offered, location, education, training, and/or experience.
Solugenix will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and Ordinance. Applicants do not need to disclose their criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if we are concerned about conviction that is directly related to the job, applicants will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
About the Client
Our client is an American financial services company. It ranks among the world's oldest and largest investment management organizations. They have offices globally.
About Solugenix
Solugenix is a leader in IT services, delivering cutting-edge technology solutions, exceptional talent, and managed services to global enterprises. With extensive expertise in highly regulated and complex industries, we are a trusted partner for integrating advanced technologies with streamlined processes. Our solutions drive growth, foster innovation, and ensure compliance providing clients with reliability and a strong competitive edge.
Recognized as a 2024 Top Workplace, Solugenix is proud of its inclusive culture and unwavering commitment to excellence. Our recent expansion, with new offices in the Dominican Republic, Jakarta, and the Philippines, underscores our growing global presence and ability to offer world-class technology solutions. Partnering with Solugenix means more than just business it means having a dedicated our financial client focused on your success in today's fast-evolving digital world.