Product Marketing Manager (IT industry exp)
Location: Chicago, Boston or NY
Duration: 6 months + contract
Compensation: $85-95
Work Requirements: , Holders or Authorized to Work in the US.
Product branding:
- Support the rollout of client's product branding guidelines across all products ranging from naming, visual identity, and product UX/UI
- Work with the Global Marketing team to ensure that client's branding guidelines are followed by all product marketing materials
- Develop and execute tailored, product-specific marketing plans and strategies for 4-5 products and tools within client's business context
- Craft client-centric product narratives to ensure continuity of messaging and presentation of product value and benefits
- Provide guidance to the product teams on their go-to-marketing strategy and identify channels and content for demand-generation campaigns
- Support flagships with annual marketing review and refinement of strategy
- Support product teams as they target multiple internal and external audiences
- Drive brand awareness and promotion of their products across multiple external and internal channels (digital, social, meetings, events, booths, sites, and training)
- Develop and execute key marketing tools such as product videos, thought leadership, collateral, digital presence, proposal pitches, and virtual trainings
- Partner with product team to translate technical information into commercially relevant assets
- Work with internal resources and with client-contracted creative design agencies to create creative assets (e.g., videos, collateral, microsites, infographics)
- Work across practice area, global and regional marketing to embed products in key BCG activations (e.g., events, meetings, microsites, newsletters)
- Supports collection, analysis and actioning of voice of the customer feedback
- Create and share a framework through which client marketing team can evaluate the effectiveness of their marketing activities
- Share best practices across the team including specific slides or collateral examples
- Lead transversal initiatives for the client marketing team, such as client reference program
- Bachelor's Degree in Marketing, Business, Communications or related field. Master's degree is a plus
- Minimum 10-12 years of experience in marketing and communications, ideally in B2B technology space
- Results-driven, operates well under pressure, and is fearless in setting and managing expectations
- Drives complex projects and topics with full autonomy
- Proven history of developing and executing successful external marketing communications strategies. Able to transform creative ideas into impactful campaigns across multiple audiences and platforms
- Strong communication and listening skills. You are clear, direct, and understand how to adapt communications both written and verbal depending on who your audience is
- Ability to communicate, influence and align senior marketing leaders, BCG Partners, and Product teams
- Demonstrated strong organizational and teaming skills with the ability to work effectively in a global environment with people at all organizational levels
- Fluent in English, additional languages are a plus
- Comprehensive medical benefits
- Competitive pay
- 401(k) retirement plan
- and much more!
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.