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Technical SEO Product Lead

Salary undisclosed
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About the Role

We are looking for a Technical SEO Product Lead to drive our organic growth strategy by blending deep SEO expertise with a product management mindset. This role sits at the intersection of SEO, product development, data analytics, and engineering, requiring a highly strategic and execution-focused leader who can scale our search performance through technical innovation.

You will work closely with engineering, product management, marketing, and data teams to define and execute an SEO-driven product roadmap that enhances our search visibility, increases organic traffic, and optimizes the overall search experience.

Key Responsibilities

SEO Strategy & Execution

  • Develop and execute a technical SEO roadmap focused on crawlability, indexability, and structured data optimizations.
  • Own and manage the SEO product backlog, prioritizing initiatives based on business impact and feasibility.
  • Collaborate with product and engineering teams to implement SEO-friendly site architectures, internal linking, and navigation structures.
  • Identify and execute site performance optimizations (page speed, Core Web Vitals, rendering, etc.).
  • Conduct technical SEO audits, diagnose issues, and implement scalable solutions.
  • Stay ahead of search engine algorithm updates and adjust strategies accordingly.

SEO Data Analysis & Insights

  • Leverage tools like Google Search Console, Google Analytics, Screaming Frog, SEMrush, Ahrefs, Botify, and Looker to monitor site performance and uncover insights.
  • Develop SEO KPIs and dashboards to measure performance and report on organic search impact.
  • Conduct A/B testing and experiments to validate SEO hypotheses and continuously optimize.

Product & Engineering Collaboration

  • Work with engineers to build scalable SEO infrastructure, ensuring SEO best practices are integrated into development cycles.
  • Define SEO requirements for new features and ensure proper implementation.
  • Lead discussions on JavaScript SEO, rendering challenges, and log file analysis.

Content & Schema Optimization

  • Develop and implement structured data (Schema.org, JSON-LD, etc.) to enhance rich results.
  • Collaborate with content teams to optimize existing and new pages for search intent.
  • Work on entity-based SEO and semantic search strategies to improve topical authority.

Must-Have Skills & Experience

  • 5+ years of experience in technical SEO, with a proven track record of driving organic growth.
  • Strong technical knowledge of HTML, CSS, JavaScript, and web development principles.
  • Experience with SEO for large-scale websites, including eCommerce, SaaS, or content-heavy platforms.
  • Hands-on expertise in Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.
  • Deep understanding of crawling, indexing, Core Web Vitals, page speed optimization, and log file analysis.
  • Proficiency in structured data (JSON-LD, Schema.org) implementation.
  • Experience working with CDNs, sitemaps, robots.txt, hreflang, and canonicalization.
  • Strong analytical mindset, experience using SQL, Python, or data visualization tools for SEO insights.
  • Ability to work cross-functionally with engineers, product managers, and content teams to drive SEO initiatives.

Bonus Skills

  • Experience in AI-driven SEO strategies (GPT-based content, entity recognition, etc.).
  • Familiarity with Headless CMS, server-side rendering (SSR), and JavaScript frameworks like React, Angular, Vue. Preferred Vue Js
  • Understanding of programmatic SEO and automated content strategies.
  • Experience with SEO localization and international SEO best practices.
  • Knowledge of search APIs, web scraping, and SEO automation.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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