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Salesforce developer
Salary undisclosed
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Data Cloud Development & Management:
- Implement and optimize Salesforce Data Cloud (CDP) to unify, cleanse, and enrich customer data.
- Develop data ingestion pipelines to integrate multiple data sources (Salesforce, marketing tools, CRM, website, etc.).
- Create data models, identity resolution rules, and data transformations to maintain a 360-degree view of the customer.
Lead Scoring & Segmentation:
- Design and implement AI-driven lead scoring models based on engagement, behavior, and demographics.
- Develop advanced segmentation strategies using Data Cloud & Marketing Cloud to personalize campaigns.
- Leverage Salesforce Einstein AI to refine lead scoring algorithms for better conversion rates.
- Automate data workflows and audience segmentation for targeted marketing initiatives.
Marketing Cloud Integration & Campaign Support:
- Work closely with the Marketing Automation team to enhance customer journeys in Salesforce Marketing Cloud.
- Develop data-driven personalization strategies using Data Cloud insights for marketing campaigns.
- Ensure seamless integration between Salesforce Sales Cloud, Marketing Cloud, and Data Cloud for campaign execution.
- Collaborate with marketing teams to implement ABM (Account-Based Marketing) strategies using Data Cloud.
Analytics & Performance Tracking:
- Define and track key performance indicators (KPIs) related to lead quality, segmentation accuracy, and campaign effectiveness.
- Build dashboards and reports using Tableau, Salesforce Reports, or other BI tools for marketing insights.
- Perform data analysis to optimize segmentation strategies and improve lead conversion.
Technical Skills :
Strong hands-on experience in data ingestion, identity resolution, data mapping, and activation.
Experience with SQL, Automation Studio, Journey Builder, and Audience Builder.
Understanding of lead lifecycle, CRM data structures, and Sales Cloud interactions.
AI/ML for Lead Scoring Familiarity with Salesforce Einstein AI, predictive analytics, or machine learning.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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