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Marketing Specialist

Salary undisclosed

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Title: Marketing Specialist

Salary: $60,000

Details: Full-time, Hybrid

Benefits: Medical, Dental, Vision, 401K Matching

Overview

Social Kapture is seeking an innovative and motivated Marketing Specialist to work on Social Kapture owned channels in a fast-paced environment. This is a full-time, hybrid work opportunity.

This position is mid-level, internal- and external-facing and will report directly to the VP of Marketing and Growth in the Business Development Division.

Core Responsibilities

  • Execute social media strategies for Social Kapture owned channels through guidance of best practices and competitive research designed to increase brand engagement
  • Ideate, refine and coordinate production of social media content based on business needs, including sales & account management strategies
  • Manage multiple projects concurrently with clear and up-to-date maintenance of productivity tracking, accounting documentation and other related materials
  • Assist in refining marketing materials, client-facing documents and contractor-facing documents to match SK brand guidelines and accurately reflect any changes to provided services
  • Assist with managing and building out brand email programs, including lifecycle emails and deployment of segmented campaigns
  • Analyze and improve marketing communication (email, social, website, ads) performance by tracking and updating metrics and making data-driven recommendations
  • Coordinate quarterly client-facing webinars or other client-education initiatives
  • Keep up-to-date on industry trends in organic social media

Minimum Qualifications

  • 2-5 years experience in social media content creation; Multifamily marketing experience preferred
  • Bachelor's Degree in Communication, Marketing, Digital Marketing, PR, Business or similar
  • Knowledge of social media publishing tools and social media analytics
  • Basic knowledge of design programs like Canva and Adobe products
  • Effective written and verbal communication skills
  • Strong time management, critical thinking, prioritization, attention to detail and multitasking abilities

Preferred Qualifications

  • Advanced copywriting skills
  • Experience in productivity software like Asana or Wrike
  • Knowledge of the multifamily housing industry