Social Media Manager
Salary undisclosed
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A leading consumer-focused company is seeking a Social Media Manager to drive engagement, brand awareness, and customer acquisition. The ideal candidate has at least 5+ years of experience managing social media for consumer brands, with a proven ability to increase audience growth and engagement by measurable percentages.
Key Responsibilities
- Develop and execute data-driven social media campaigns in partnership with an agency.
- Ensure all social media assets comply with brand guidelines and legal requirements.
- Drive audience engagement and increase follower count by at least 15-20% YoY.
- Identify and leverage emerging trends to enhance brand presence.
- Collaborate with content and SEO teams to integrate social media with broader marketing initiatives.
- Analyze social media performance, using data insights to optimize strategy and content.
Day-to-Day Duties
- Manage a social media content calendar aligned with marketing priorities.
- Optimize posts for search visibility using strategic hashtags, keywords, and linking.
- Oversee content approvals to ensure compliance with brand and legal standards.
- Monitor performance metrics such as engagement rates, follower growth, and traffic driven to owned content.
- Respond to audience engagement and manage brand sentiment.
- Stay ahead of industry trends and emerging social media technologies.
Required Skills & Qualifications
- 5+ years of experience managing social media for enterprise or high-growth brands.
- Proven ability to grow social audiences and engagement through data-driven strategies.
- Strong understanding of platform-specific best practices and trends.
- Experience working cross-functionally with content, PR, and marketing teams.
- Excellent communication, organization, and problem-solving skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.