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Social Media Manager

Salary undisclosed

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A leading consumer-focused company is seeking a Social Media Manager to drive engagement, brand awareness, and customer acquisition. The ideal candidate has at least 5+ years of experience managing social media for consumer brands, with a proven ability to increase audience growth and engagement by measurable percentages.

Key Responsibilities

  • Develop and execute data-driven social media campaigns in partnership with an agency.
  • Ensure all social media assets comply with brand guidelines and legal requirements.
  • Drive audience engagement and increase follower count by at least 15-20% YoY.
  • Identify and leverage emerging trends to enhance brand presence.
  • Collaborate with content and SEO teams to integrate social media with broader marketing initiatives.
  • Analyze social media performance, using data insights to optimize strategy and content.

Day-to-Day Duties

  • Manage a social media content calendar aligned with marketing priorities.
  • Optimize posts for search visibility using strategic hashtags, keywords, and linking.
  • Oversee content approvals to ensure compliance with brand and legal standards.
  • Monitor performance metrics such as engagement rates, follower growth, and traffic driven to owned content.
  • Respond to audience engagement and manage brand sentiment.
  • Stay ahead of industry trends and emerging social media technologies.

Required Skills & Qualifications

  • 5+ years of experience managing social media for enterprise or high-growth brands.
  • Proven ability to grow social audiences and engagement through data-driven strategies.
  • Strong understanding of platform-specific best practices and trends.
  • Experience working cross-functionally with content, PR, and marketing teams.
  • Excellent communication, organization, and problem-solving skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.