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Marketing Specialist

Salary undisclosed

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The Marketing Specialist is responsible for the development and execution of effective marketing campaigns & tactics, supporting lead generation and enhancing the AutoCruitment brand. Skilled in content creation and data analysis, the Marketing Specialist uses market data to inform and optimize omni-channel marketing strategies. This role collaborates effectively with internal and external stakeholders, and supports company events (including conferences).

Key Responsibilities:

  • Data Analysis: uses a data-driven approach to campaign development and execution. Solicits feedback from internal teams including business development and analyzes market trends to inform marketing activities.
  • Marketing Campaigns: builds best-in-class marketing materials as determined by business priorities. Develops content, informs strategy, and executes campaigns across diverse channels to maximize engagement and lead generation.
  • Conference Support: support conferences and other company events through coordination and scheduling, material preparation, and representation as needed.

Specific Responsibilities:

  • Prepare marketing materials to advance the AutoCruitment brand
  • Generate leads through effective marketing campaign strategies across digital and traditional channels
  • Manage social media platforms and monitor engagement
  • Coordinate with business development and service delivery teams to align messaging and promotional efforts
  • Assist with event planning
  • Monitor market trends and capture relevant data

Key Qualifications:

  • Bachelor’s degree in marketing or related field required
  • At least 2+ years of marketing experience required
  • 1+ year working in a small, growing organization preferred
  • Experience working in a healthcare-adjacent field is preferred

Core Competencies

  • Written Communication: articulates key messaging in a way that is clear and concise.
  • Project Management: effectively prioritizes and manages projects to conclusion.
  • Collaboration: prioritizes alignment with cross-functional teams and embeds feedback into work.