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Vice President, Data & Platform Solutions
The Data and Platform Solutions teams is a team of experts that help to deliver better marketing decisions using data and apply expertise in how audience data can help impact a client’s business.
The VP, Data & Platform Solutions is a leader who will contribute and oversee the audience strategy via audience creation and management of technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and their technology stack.
The successful candidate is a curious problem solver with a knack for telling stories through data.
Responsibilities
Strategic Leadership and Client Impact
- Lead the development of comprehensive data strategies that enhance client marketing performance and drive measurable business outcomes.
- Serve as a trusted advisor to clients, translating complex data concepts into actionable strategies.
- Drive innovation in data activation, including audience segmentation, identity resolution, and personalization.
- Align data strategy with media investment decisions, ensuring platform capabilities are fully leveraged to optimize media performance.
- Partner with investment, analytics, and strategy teams to integrate data insights into planning and optimization frameworks.
Platform and Technology Management
- Ensure best practices in data governance, privacy compliance (CCPA, GDPR), and first-party data utilization.
- Evaluate emerging technologies (AI, cookieless solutions, contextual intelligence) and develop future-proofed data strategies.
- Establish and standardize processes for audience creation, data activation, and measurement methodologies.
Team Leadership & Cross-Functional Collaboration
- Lead and mentor a team of data strategists and specialists, fostering a culture of innovation and excellence.
- Build strong relationships with internal teams (media, analytics, investment, strategy) and external partners (platforms, vendors, data providers).
Thought Leadership
- Develop and present thought leadership on industry trends, ad tech evolution, and data-driven media approaches.
- Represent our agency in client meetings and industry events, to position the agency as a leader in data strategy.
Qualifications
- B.A. or B.S., preferably in Marketing, Advertising, or Data Science
- 10+ years of experience preferred in digital media, ad technology, ad operations, or analytics
- Strong understanding of first-party data utilization, privacy regulations (CCPA, GDPR), and future proofing data strategies.
- Ability to translate complex data strategies into clear, actionable plans for both technical and non-technical audiences.
- Naturally curious and thrives in environments that require out-of-the-box thinking
- Strong project management, leadership, and presentation skills.
- Experience managing multiple, competing priorities, duties and/or projects with the ability to work independently and in a team setting.