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We are looking for an experienced User Growth Lead to spearhead our user growth strategy. In this role, you will leverage data-driven insights and cross-functional collaboration to drive user acquisition, activation, and retention for our fintech platform in the US market.
What You’ll Do
- Develop Growth Strategy: Develop and own the overall user growth strategy, crafting and executing plans to drive improvements in user acquisition, activation, and retention rates.
- Data-Driven Optimization: Analyze user data to identify growth opportunities and leverage data-driven insights to optimize growth channels and campaigns.
- Cross-Functional Leadership: Lead cross-functional collaboration with Product, Marketing, Data, and Engineering teams to design, implement, measure, and iterate on growth initiatives, enhancing user growth efficiency across the organization.
- Marketing Funnel Optimization: Design and optimize marketing funnels to improve user acquisition efficiency, increase conversion rates, and maximize user lifetime value (LTV).
- Innovative Growth Initiatives: Stay informed on investment and fintech industry trends, exploring innovative growth strategies that drive market penetration and expand our product’s reach.
What You’ll Bring
- Growth Experience: Proven experience driving user growth for an online or consumer product; a background in the investment or fintech industry is a strong plus.
- Data-Driven Skillset: Deep understanding of data-driven growth strategies with hands-on experience in A/B testing, user behavior analytics, SEO/ASO, and paid acquisition channels.
- Proven Track Record: Demonstrated success in implementing user acquisition, retention, conversion, and re-engagement strategies, with measurable results or case studies.
- Strategic Mindset: Excellent marketing and growth mindset – able to think strategically and formulate innovative growth strategies aligned with market trends and company goals.
- Analytical Proficiency: Strong analytical and quantitative skills; proficient with data analysis tools (e.g., SQL, Google Analytics, Amplitude) to inform decision-making and uncover insights.
- Leadership & Collaboration: Effective leadership and team management abilities with a track record of driving initiatives and collaborating effectively across departments.