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Sales Enablement Lead

Salary undisclosed

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Position Overview: We are seeking a strategic and results-driven Sales Enablement Lead to enhance our sales processes and drive sales effectiveness. In this role, you will be responsible for identifying and implementing changes sales processes and providing data-driven insights to sales managers and senior stakeholders to support our commercial team's success.

Key Responsibilities:

  • Enablement Strategy: Develop and execute a comprehensive sales enablement strategy aligned with business goals, focusing on improving sales productivity, shortening sales cycles, and enhancing win rates.
  • Content Creation & Management: Collaborate with Commercial Finance, Marketing and the Salesforce teams to create, organize, and manage a centralized repository of sales enablement materials, ensuring all resources are up-to-date, accessible, and relevant.
  • Training & Development: Design and deliver regular training sessions, workshops, and onboarding programs to enhance the sales team’s understanding of systems, our services, market trends, and competitive landscapes.
  • Sales Process Optimization: Collaborate with sales leadership to refine sales processes and methodologies that drive consistency and efficiency across the commercial organization.
  • Feedback Loop: Establish a feedback loop with sales teams to gather insights on enablement needs, content effectiveness, and areas for improvement, acting on feedback to enhance resources.
  • CRM Management: Drive adoption and optimization of Salesforce by sales to deliver efficiencies for sales users and insights for the business.
  • Sales Forecasting: Collaborate with sales leadership and commercial finance to improve the accuracy of sales and revenue forecasts.
  • Build Relationships: Travel on occasion to meet with Sales leaders.

Skills & Qualifications:

  • Education: Bachelor’s degree in Business, Marketing, Communications, or a related field; advanced degree is a plus.
  • Experience: 3+ years of experience in Sales Enablement, Sales Operations, or a similar role within a B2B environment.
  • Technical Skills: Proficiency in sales tools such as Salesforce and Pardot (aka Account Engagement), or similar platforms.
  • Communication Skills: Exceptional communication and presentation skills with the ability to engage and motivate sales teams.
  • Analytical Skills: Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
  • Project Management: Strong organizational skills with the ability to manage multiple projects and deadlines.

Preferred Qualifications:

  • Familiarity with enterprise sales methodologies.
  • Experience in the logistics or supply chain industry.
  • Experience with data visualization tools such as CRM Analytics, Tableau, Power BI or Sigma Systems.