Product Manager

Job Summary:

The Product Manager is responsible for all marketing-related aspects of the products within the assigned product portfolio and/or therapeutic area(s) for Terumo Interventional Systems (TIS). This includes developing and implementing effective marketing strategies and tactics to ensure that products in the assigned portfolio achieve revenue and operating profit targets. Key to the success of the Product Manager is the ability to build successful partnerships with the sales force, develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends. Successfully developing and cultivating relationships throughout the Shared Services group that support the business is critical to success. Through these partnerships, the Product Manager is responsible for ensuring uninterrupted product availability, high quality and proper promotional efforts and ensuring products meet all product performance-related characteristics. This role is responsible for both downstream and upstream activities. Traditional downstream activities include product launches, sales training & education, developing go to market strategies and generally building and executing product commercialization plans. The position is also responsible for identifying winning strategies and products and is responsible for partnering with R&D and New Business Development (NBD) on projects that fit strategically within the assigned portfolio

Job Details/Responsibilities

1. Execute marketing strategies and tactics to ensure products in the assigned portfolio achieve revenue and operating profits targets.
2. Handle request from sales force relating to general product information, literature and samples for trade and distributor shows.
3. Coordinate, follow-up and resolve product quality and performance problems.
4. Develop sales and marketing tactics to include but not limited to brochures, trade advertising, training manuals, show materials and other collateral materials with input from Marketing and Sales.
5. Routinely communicate with the sales force regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates.
6. Oversee the inventory of all product literature and reprints.
7. Work with Marketing Communications to ensure effective product positioning at trade shows and symposia.

8. Perform customer in-services on TIS products.

9. Assist Product Managers and/or Marketing Management in developing marketing plans and selling strategies for assigned products.

10. Participate in field visits to end users.

11. Participate in development of the TIS fiscal business plan.

12. As required, participate in New Product Development core team meetings on behalf of the franchise to provide ideas and input to the NPD process.

13. Team with Field Clinical and Training & Education to develop best in class product and procedural training and selling strategies.

14. Demonstrate a commitment to patient safety and product quality by maintaining compliance with all TMC Quality Systems requirements. This includes but is not limited to the prompt recognition and forwarding of customer complaints (i.e. adverse events, product performance reports, etc.) to Quality Assurance (QA), and by ensuring all promotional messaging (i.e. branding strategies, product claims, etc.) and materials (i.e. literature) discussed or presented to customers are clinically accurate and adhere to AdvaMed guidelines and Terumo’s policy on Interactions with Healthcare Professionals. Maintain strong knowledge of and adherence to regulations regarding promotional material content and control. Follow procedures for good clinical practices and Design Control when participating in new product development and clinical activities. Fully adhere to all applicable FDA regulations, international guidelines and Terumo’s policies at all times.

15. Performs other job related duties as assigned.

QUALIFICATIONS:

Knowledge, Skills and Abilities (KSAs):

• Requires a high level of analytical skills (including ability to create accurate forecasts), an ability to think strategically and translate into effective tactics. Must be able to use these skills to solve complex problems.
• Must have strong knowledge of the human anatomy specifically including the vascular and venus systems.
• Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff and key opinion leaders regarding medical procedures and proper product usage. Is seen by physicians, staff and others as knowledgeable and credible.
• Proficient in Microsoft Office applications and I-Pad navigation.
• Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
• Must possess excellent interpersonal skills and an ability to relate well with Territory Managers, Region Managers, and customers on the phone and in person.
• Must be able to work independently with minimal direction.
• Must exhibit strong teamwork and be adapt at working cross-functionally.

Background Experiences

• Typically requires a Bachelor’s degree, preferably in marketing, business, biological/clinical science, or engineering; or possesses equivalent clinical qualifications.
• Requires a minimum of 5 years overall business experience in Product Management in the medical device marketplace or a minimum of 3 years of marketing experience with additional experience in medical device engineering and/or sales.
• Demonstrated track record of managing products including meeting revenue and profit objectives.