Brand & Launch Specialist
About Us
At Easy Clothes USA, we bring effortless European chic to women everywhere, combining timeless style with modern energy at an accessible price point. Our mission is to make European-inspired fashion personal and empowering, helping women embrace confidence, comfort, and class in every moment.
We’re dedicated to creating collections that balance affordable elegance with versatility, infusing Parisian flair into pieces that seamlessly transition from day to night. Our customer-first philosophy ensures every design is thoughtfully curated, and every experience reflects our values of authenticity and kindness. At Easy Clothes USA, we live by the motto Be Human, Be Kind
Position Overview
We’re seeking a creative and results-driven Brand & Launch Specialist to align our brand identity across all customer touchpoints while driving impactful New Collection launches every two weeks. You’ll collaborate with cross-functional teams to create thoughtful campaigns that maximize organic reach, leveraging storytelling, social media, and influencer partnerships to elevate our brand and drive meaningful engagement.
Key Responsibilities:
Brand Alignment
- Define and reinforce our brand identity across all channels, including typography, packaging, messaging, customer communications, and collection designs.
- Collaborate with team members, such as the Social Media Specialist and Ads Specialist, to maintain consistency in brand representation.
Collection Launches
- Develop and execute impactful campaigns for bi-weekly New Collection launches and restocks.
- Communicate compelling narratives behind each collection to resonate with target audiences.
- Coordinate with the Social Media, Ads, and Email Marketing Specialists to ensure cohesive multi-channel promotion.
Influencer Marketing
- Pair New Collection launches with targeted influencer campaigns.
- Select influencers whose audiences align with our brand and demographics.
- Foster partnerships with complementary brands for exclusive collaborations.
Objectives
- Brand Identity: Ensure consistent branding across all customer touchpoints, from packaging to social media.
- Audience Engagement: Create systems that build emotional and meaningful connections with our audience.
- Campaign Success: Develop and execute cross-channel strategies that amplify the impact of New Collection launches.
- Market Positioning: Work with specialists to strategically position our brand to appeal to our demographic.
- Growth Initiatives: Expand brand awareness through influencer partnerships and collaborations, driving both customer loyalty and new customer acquisition.
Qualifications
- 3–5 years of experience in branding or launch management, ideally in the women’s fashion industry.
- Proven ability to manage fast-paced, frequent launches (e.g., bi-weekly collection releases).
- Strong organizational skills, creativity, and resourcefulness.
- Demonstrated expertise in influencer marketing with case studies or examples of successful campaigns.
- Data and analytical skills to measure and improve campaign performance.
- Proficiency in graphic design and a passion for women’s fashion are highly desirable.
If you’re passionate about branding, storytelling, and fashion, and thrive in a dynamic, fast-paced environment, we’d love to hear from you.
To stand out in your application for the Brand & Launch Specialist role, we encourage you to submit a cover letter that doubles as a mini case study. Take a moment to review our brand, its touchpoints, and its current alignment. Share your insights—do you see opportunities where we could realign or enhance our branding? Highlight specific suggestions or ideas you’d bring to the table. This exercise will not only showcase your expertise but also demonstrate your thought process and understanding of our brand. Applicants who take the time to do this will receive higher consideration during the review process. Please email your cover letter to: