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Marketing Specialist

  • Full Time, onsite
  • PamTen Inc
  • New York City Metropolitan Area, United States of America
Salary undisclosed

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About the Role

As a Lifecycle Marketing Specialist, you will play a pivotal role in managing and enhancing the member experience throughout their journey with us. Your primary focus will be on driving customer account growth and retention within our expanding Marketplace Partner Solutions team, which supports direct-to-consumer partnerships. In collaboration with the Lifecycle leadership team, you'll develop and implement strategies to boost product adoption, elevate account growth, and improve user retention, ensuring continued engagement and active usage of our offerings.

This role is located on-site 4 days a week in NYC

Key Responsibilities

  • Work with a cross-functional team to build new lifecycle experiences for new products going to market, with a focus on driving acquisition, conversion, and retention.
  • Generate data-driven hypotheses that inform strategies to continuously optimize evergreen lifecycle campaigns and transactional communications for performance and impact, working with analytics to measure and socialize findings and develop next steps toward bigger wins
  • Develop and supervise channel guidelines and governance, preserving and protecting the quality and integrity of our communications ecosystem
  • Partner with team members to develop and deliver on shared strategies for large cross-functional initiatives
  • Improve our overall customer experience with a focus on data-driven results.

About You

  • Minimum of 2 - 4 years experience developing end-to-end lifecycle campaigns, from conceptualization to measurement
  • Experience driving channel strategy to support new products
  • Experience assessing opportunities and optimizing across the member funnel
  • Shown success in working with cross-functional teams to complete shared goals that are based on data-informed hypotheses and ambitious experiments
  • The ability to interpret data, ask the right questions, analyze campaign results and find opportunities to improve and optimize performance going forward, communicating those insights and plans to partners
  • Experience with key marketing platforms (Iterable, Amplitude, Segment Engage, AI tools a plus)
  • Strong self-starter who is adaptable and thinks critically to develop creative solutions with limited resources

This financial technology leader drives the next generation of personalized products and content through a top consumer finance app, a premier embedded finance platform for enterprise businesses, and a world-class media arm. With a mission to empower individuals to make informed financial decisions, the company focuses on providing confidence through guidance, choice, and personalization, serving a broad audience rather than a select few.

Its all-in-one money app offers curated financial content tailored to user interests, fostering engagement and learning. A comprehensive suite of financial products and marketplace solutions enables users to seamlessly save, borrow, spend, and invest, integrating top offers and content from an extensive network of enterprise partners. The company’s enterprise technology functions as a definitive search engine and marketplace for financial products, equipping businesses with embedded finance solutions through AI-driven data and API-based tools. Since its establishment in 2013, it has connected millions of people with the financial resources and insights they need, precisely when and where they need them.