Marketing Director

The primary role of the Marketing Director is to be a knowledge expert for Rego products and services- being able to translate that knowledge into marketing-based messaging, a steward of the Rego brand and brand position, and a key liaison with Rego stakeholders. With guidance from the Chief Marketing Officer (CMO), they will coordinate and organize the Rego Marketing Team and other resources to successfully execute weekly and ongoing marketing initiatives and priorities. The Marketing Director works closely with the Chief Marketing Officer, Marketing Manager, Events Director, and other key stakeholders throughout Rego Consulting including executives, line of business owners, and subject matter experts in delivering the messaging aligning with the company initiatives.

Key Job Responsibilities

• Lead the development of marketing efforts including marketing-based email, blogs, white papers, case studies, webinars, website content, social media, search (paid and organic) and other marketing related requests assigned to the marketing team.
• Provide data-backed insights and recommendations to improve Rego’s marketing efforts in email, social, website, search, webinar, and content-related initiatives.
• Manage Rego’s email marketing database, making sure that the right lists receive the correct email, utilize email marketing best practices to limit blacklist exposure, and assist with a yearly database audit.
• Manage and coordinate the marketing calendar to assist in identifying marketing priorities and to see that marketing initiatives are delivered in a timely and successful way,
• Assure that marketing projects and tactics are approved and deployed on time by supervising and coordinating the production process with marketers, writers, designers, and other Rego resources (both internal and external).
• Execute successful marketing and brand initiatives.
• Copywriting and copy editing as needed.
• Assist with brand stewardship particularly with copywriting tonality.
• Coordinate, assign, and review the work of the writers, marketers, and other Rego resources both internal and external to Rego.
• Produce a regular marketing update with links and content to be distributed to the Rego Community.
• Coordinate and work with Rego’s paid search specialist to make sure ad copy, ad text, ad words, analytics and optimization are updated regularly and oversee the same for Rego’s organic search.
• Oversee, and / or delegate as agreed upon with the CMO, Rego’s ongoing social media efforts including LinkedIn, Twitter and other social media venues.
• Assist as needed with Rego’s webinars and events which could include copywriting, marketing promotion, webinar kick-off calls and scheduling, webinar hosting, free-training hosting, and event assistance.
• Other responsibilities as assigned.

Job Qualifications

• 8+ years of marketing experience with emphasis in business to business marketing and an understanding of marketing channels and how they can be properly used to drive results.
• Significant working knowledge of common marketing tools including HubSpot, Adobe Suite of Applications, Word, PowerPoint, Excel, and other marketing tools Rego may implement.
• Strong copywriting and copy-editing skills.
• Familiarity with the use of social media, website, online content, and search to achieve marketing objectives.
• Ability to measure and quantify results.
• Superior interpersonal, organizational and communication skills with an ability to manage several initiatives at once.
• Team player with the ability to delegate, mentor, and follow-up on work.