Director of Marketing (Content, Demand, Product)
Salary undisclosed
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About The Company
Assort’s vision is to make exceptional healthcare accessible anytime, anywhere, for everyone. We are building the most trusted patient-facing multimodal AI agent with industry-leading safety, accuracy, and user experience.
Today we have helped over 250,000 patients navigate care, and we are growing rapidly (millions in ARR every quarter, 6.1x growth since Q4 2024).
Join us in scaling Assort OS - designed to empower physicians and patients with a customizable fleet of genAI agents. Our platform transforms patient-facing interactions by automating operational tasks, enhancing patient engagement, and driving superior health outcomes.
We've raised 26M+ with leading institutional funds back us, First Round Capital, Quiet Capital, as well as several angels, including the former CMO of Flatiron Health and board director of Athena Health, and the founders of Infinitus, Mercury, Mammoth Biosciences, and PathAI.
Assort is led by Jon (Founder of Shimmer YC S21, 7 publications in healthcare AI, former UCSF med student, Stanford grad in top 3%) and Jeff (former Head of Product Engineering at Athelas/Commure, first engineer at Cameo, engineer at Facebook, Duke grad).
About The Role
This is a hands-on, high-impact role for a strategic individual contributor who thrives on execution and is eager to build scalable marketing programs from the ground up. If you’re a scrappy, data-driven, and customer-obsessed marketer who loves blending content, demand generation, product marketing, and events, we want to hear from you.
What You’ll Do
Content Marketing (30%)
We have published our operating principles "Raising the BAARS in Healthcare" on our blog - they describe how we work at Assort. They cover how we aim to run projects, spend time and make decisions. Specifically:
Assort’s vision is to make exceptional healthcare accessible anytime, anywhere, for everyone. We are building the most trusted patient-facing multimodal AI agent with industry-leading safety, accuracy, and user experience.
Today we have helped over 250,000 patients navigate care, and we are growing rapidly (millions in ARR every quarter, 6.1x growth since Q4 2024).
Join us in scaling Assort OS - designed to empower physicians and patients with a customizable fleet of genAI agents. Our platform transforms patient-facing interactions by automating operational tasks, enhancing patient engagement, and driving superior health outcomes.
We've raised 26M+ with leading institutional funds back us, First Round Capital, Quiet Capital, as well as several angels, including the former CMO of Flatiron Health and board director of Athena Health, and the founders of Infinitus, Mercury, Mammoth Biosciences, and PathAI.
Assort is led by Jon (Founder of Shimmer YC S21, 7 publications in healthcare AI, former UCSF med student, Stanford grad in top 3%) and Jeff (former Head of Product Engineering at Athelas/Commure, first engineer at Cameo, engineer at Facebook, Duke grad).
About The Role
This is a hands-on, high-impact role for a strategic individual contributor who thrives on execution and is eager to build scalable marketing programs from the ground up. If you’re a scrappy, data-driven, and customer-obsessed marketer who loves blending content, demand generation, product marketing, and events, we want to hear from you.
What You’ll Do
Content Marketing (30%)
- Develop and execute an editorial strategy to attract, educate, and convert prospects through blog posts, case studies, whitepapers, and social content.
- Create compelling product storytelling and thought leadership content to differentiate us in the market.
- Collaborate with product and sales teams to translate product capabilities into high-impact messaging.
- Own and optimize content distribution and performance, leveraging SEO, email marketing, and paid channels.
- Own full-funnel marketing campaigns that drive awareness, engagement, and conversions.
- Develop and execute multi-channel demand gen programs, including paid media, email nurture sequences, webinars, and outbound campaigns.
- Partner with sales and growth teams to optimize lead scoring, MQLs, and pipeline generation.
- Experiment with growth strategies (A/B testing, personalization, retargeting) to drive customer acquisition.
- Craft clear and compelling product positioning and messaging tailored to different audience segments.
- Lead go-to-market (GTM) strategy for new product launches, working cross-functionally with product, sales, and customer success teams.
- Develop and maintain sales enablement materials, including pitch decks, battle cards, and one-pagers.
- Conduct competitive analysis to refine messaging and stay ahead in the market.
- Develop and own our event marketing strategy, including trade shows, conferences, and hosted events.
- Identify high-impact industry events and own logistics, booth design, speaker placements, and lead capture strategies.
- Collaborate with sales and partnerships teams to maximize event ROI through pre- and post-event campaigns.
- Create virtual and in-person experiences that engage prospects and build pipeline, such as VIP dinners, roundtables, and networking events.
- 3-6 years of experience in B2B SaaS marketing, with a focus on content, demand generation, product marketing, and event strategy.
- A builder—you love setting up systems, testing new ideas, and iterating based on data.
- A data-driven marketer with experience optimizing campaigns for conversions and pipeline growth.
- A storyteller who can craft compelling content and messaging that resonates with technical and business audiences.
- Experience managing events (trade shows, conferences, and/or hosted events) with a focus on lead capture and engagement.
- Familiarity with marketing automation tools (HubSpot, Marketo, Pardot), CRM (Salesforce), and analytics platforms (Google Analytics, Looker, etc.).
- Bonus: Experience working in a fast-growing startup environment and wearing multiple hats.
- High-impact role – As our first marketing hire, you’ll have the autonomy to build and scale a world-class function.
- Career growth – Join a fast-growing startup with the opportunity to evolve into a leadership role.
- Competitive compensation – Enjoy a strong salary, equity, and an uncapped commission structure.
- Collaborative, high-energy team – Work alongside industry leaders solving meaningful problems.
- Flexible & supportive culture – Benefit from remote work reimbursements, wellness stipends, and professional development support.
- Comprehensive benefits – Full health, dental, and vision insurance, 401(k) matching, and unlimited PTO.
- Perks that matter – Enjoy team meals, snacks, and a strong emphasis on work-life balance.
We have published our operating principles "Raising the BAARS in Healthcare" on our blog - they describe how we work at Assort. They cover how we aim to run projects, spend time and make decisions. Specifically:
- Back to basics
- Accessibility for all
- Always accountable
- Relentless resilience
- Ship fast, ship often