Sales & Marketing Analyst

Description

Hi, we're Actabl.

Are you excited about a career in SaaS that has a direct effect on the hospitality industry? This might be the perfect opportunity for you! Our mission is to empower the people that power hospitality. We're on a journey to provide better solutions for hotel companies as the world around us evolves and changes related to using technology, finding labor, and maximizing profits. We give hoteliers actionable insights to know what to do, the tools to do it, and the visibility to know it worked. We bring together powerful hospitality tech solutions to maximize profits for more than 10,000 properties in hospitality markets around the world.

Our Valued Behaviors

• Start with People: We are in the hospitality business and hospitality starts with people. This impacts both our being and our doing.
  • Being : We are responsible for building relationships, earning trust, and having fun. These things are fundamental to hospitality.
  • Doing : We will succeed if we start with great people working as one team. Empower others, speak the truth with care, and go together.
• Demand Integrity: Be trustworthy, be ethical, and be consistent whether someone is watching or not. Demand integrity of yourself and others to build the fabric of a high-integrity organization.
• Delight the Customer: We aim to delight our customers in the same way our customers aim to delight their guests. The question is not if completed a process or hit a metric, the question is whether or not the customer is delighted.
• Champion Innovation: We compete in the game of change and win through innovation. Think big and then think bigger when it comes to the innovation required to tackle the problems our customers face daily.
• Make it Happen: We show up prepared, care about the details, and follow through. Don't get distracted. Don't stop at blockers. Don't make excuses. Find a way and drive until it is done.

Your Role - Come Join Our Team!

In this role you will:

As a Sales & Marketing Analyst, you will play a critical role in providing actionable insights through data analysis and ensuring robust data governance across all data owned by RevOps. The ideal candidate will have a strong background in data analysis, data governance, and a deep understanding of sales and marketing processes.

This role reports directly to the Director of RevOps and works closely with the entire RevOps team, as well as sales, marketing, and revenue leadership. The analyst will also collaborate frequently with finance and strategy teams.

Typical Functions:

Data Analysis and Reporting

• Advanced Analytics: Use advanced analytics techniques (e.g., predictive modeling, segmentation) to support sales and marketing strategies.
• Routine Reporting and Dashboards: Develop and maintain dashboards and reports to provide real-time visibility into key performance metrics for stakeholders across the organization and actionable insights
• Data Collection and Integration: Gather data from various sources, ensuring it is correctly integrated into the central data repository.
• Data Analysis: Analyze Sales & Marketing data to identify trends and areas for improvement that can help drive revenue growth and operational efficiency. Identify and communicate data stories.
• Data Visualization: Create clear and insightful data visualizations to communicate complex data in an understandable manner.
• KPI Monitoring: Monitor key performance indicators and provide regular updates to senior leadership.

Data Governance

• Data Quality Management: Work alongside team members to establish a robust data quality framework, ensuring accuracy, completeness, and consistency across all data sources. You will be responsible for maintaining these standards through regular audits and data quality checks.
• Data Policies and Procedures: Collaborate with team members to develop and implement data governance policies and procedures. You will ensure ongoing compliance with these policies and maintain data integrity and quality in line with industry standards.
• Data Stewardship and Standards: Partner with team members to define best practices for data collection, storage, and maintenance across all systems and platforms. Your role will be to uphold these standards and ensure adherence across teams.
• Data Security: Support and enforce data security protocols to protect sensitive information, prevent data breaches, and align with company-wide security policies.
• Data Improvements: Take ownership of initiatives to refine data management practices and enhance the data governance framework, ensuring continuous improvement over time.

Collaboration and Support

• Cross-functional Collaboration: Work closely with sales, marketing and other departments to understand their data needs and deliver insights that drive decision-making.
• Training and Education: Provide training and support to team members on data governance policies and best practices and the proper use of analytical tools and data resources.
• Technical Support: Provide technical support and troubleshooting for data-related issues and ensure the seamless functioning of data tools and systems.
• Documentation: Establish and maintain data standards, definitions, and documentation for all data owned by RevOps.
• Liaison: Act as a liaison between RevOps and other departments to ensure alignment on data governance and analytics initiatives.

Requirements

Ideal Skills, Experience, and Competencies:

• Education: Bachelor's degree in Data Science, Business Analytics, Information Systems, or a related field.
• Experience: 3 to 5 years of experience in data analysis, business intelligence, or data governance, preferably in a sales or marketing environment. Experience in SaaS environments is preferred.
• Technical Skills: Proficiency in data analysis tools (such as Excel/Google Sheets) and languages (such as SQL), as well as data visualization tools (such as Tableau or Sisense). Strong understanding of CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot).
• Communication: Excellent verbal and written communication skills, with the ability to present complex data insights to non-technical stakeholders.
• Collaboration: Capacity to collaborate with RevOps team members and navigate basic needs in CRM systems (Salesforce preferred).

Key Competencies:

• Strategic Oversight: Strong understanding of marketing and sales technologies and best practices, ensuring data-driven decision-making.
• Analytical Skills: Self-starter with a deep understanding of marketing and sales processes, capable of deriving analytical insights and discussing their impact with stakeholders.
• Attention to Detail: Detail-oriented with a focus on quality and accuracy in data analysis, reporting, and stakeholder communication.
• Problem-Solving: Strong critical-thinking skills with the ability to craft data-driven narratives for stakeholders and proactively resolve challenges.
• Project Management: Strong ability to manage multiple projects simultaneously while maintaining accuracy and efficiency.

Work Environment:

This position will be part of our Denver office. Candidates located outside of the Denver Metro Area will be reviewed and considered if necessary.

We are a hybrid friendly company with office hubs located in Atlanta and Tampa, in addition to our new headquarters in downtown Denver. No matter where you live and work, you're a part of the Actabl team.

Compensation Package:

Qualified candidates can expect a salary range of $60,000 - $80,000 depending on experience.

Our benefits program offers a variety of coverage options, perks, discounts to support work-life balance and help our team members maintain their physical, mental, and financial health.

All Actabl team members are eligible for the following benefits:

Health & Wellness

• Medical, dental, and vision insurance plans for employees and dependents
• Employer-paid Life and AD&D, Short-Term Disability, and Long-Term Disability
• Employee Assistance Program (EAP) provides counseling for a variety of needs

Financial Wellbeing

• Marketable base salary, competitive bonus structure, and MPI program
• Retirement plan and 401(k) match

Flexibility & Time Off

• Unlimited discretionary time off hours to be used when needed
• 10 paid holidays per year
• Company wide Winter Recess between Christmas Eve and New Years Day
• 12 weeks of parental leave for birthing and non-birthing parents

If you're excited about our mission in empowering hospitality through technology, apply to join the Actabl team today!

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Actabl is an Equal Opportunity Employer and is committed to providing equal employment opportunities to all applicants and employees. You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by federal, state, or local law.

Salary Description

$60,000 - $80,000

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.