Marketing Director

Our team is dedicated to improving how our customers use and produce energy. We believe our work will play a role in solving some of the greatest challenges facing society today. CEG has cracked the code on over $550 million in projects by establishing a high-caliber, complex technical approach that is also customer centric with a collaborative team culture. This proven approach typically results in 40% or greater savings for our customers, which means more impact for them and larger projects for our business development team members.

If you are a dynamic marketing leader who is ready to take your career to the next level and want to be part of a winning, growth-minded culture then we would love to talk to you.

Your Role: At CEG, we’re proud of the innovative solutions we provide to our valued customers. We’re looking for a highly skilled marketing director to help us promote our offerings and work with our teams to communicate a message that resonates with our target markets to increase our customer base. The ideal candidate will have extensive marketing experience growing new markets and comprehensive knowledge of branding. The role also requires a deep understanding of why customers make a purchase, and a drive to deliver solutions that make a difference. This is a remote position that will require about 20-25% travel.

Key Objectives Include, But Are Not Limited To

• Collaborate with business development team and leadership team to uncover insights for developing marketing and branding strategies for existing and new offerings
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget
• Proven experience working with a team of writers, engineers, designers, and business development executives and interacting with clients on a regular basis
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team
  
  

Key Responsibilities: You will be responsible for conceptualizing and conveying innovative decarbonization and infrastructure improvement programs in written marketing materials, digital communications, and outreach to potential clients.

• Lead development of marketing strategy by working closely with leadership, business development team, customers and partners to create effective plans focused on growing the audience for our solutions
• Spearhead the execution of marketing campaigns, including testing, tracking, results reporting, analyses, and recommendations
• Digital and Print Content Development: Contribute to the creation of compelling marketing materials such as, brochures, blogs, newsletters and project case studies that highlight our sustainability initiatives and resonate with clients.
• Outreach and Networking: Engage in outreach initiatives, conferences, and industry events to explore new business opportunities and build relationships with potential clients and partners.
• Demand Generation: Oversee and coordinate with business development on lead generation campaigns and customer outreach, such as emails, webinars, fireside chats, and event-related marketing campaigns.
• Manage conception, development, and implementation of marketing plans and strategy, solutions concepts, and promotional programs to drive customer interest and convert the outreach into sales
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis
  

Required Skills And Qualifications

• Bachelor’s degree in marketing, business, or related field (Master’s preferred).
• Minimum 7 years’ experience in brand development, campaign and content creation, digital and print marketing, with hands-on experience in lead generation
• Proven ability to plan and manage marketing budgets with proficiency in analytics tools (GA4), SEO, CRM, marketing automation, and social media platforms.
• Proficiency with content management systems and graphics creation and editing software
• Experience working with sales on association and conference activities to include travel to participate at select prioritized events throughout the year
  
  

Preferred Skills And Qualifications

• Strong written and verbal communication skills with experience contributing to RFP/Q proposals and customer presentations.
• Enthusiasm for sustainability, renewables and energy efficiency
• Experience using LinkedIn, X, YouTube, and website content development
• Comfortable working in groups and speaking in front of large groups.
• Proficiency in MS Word, Excel, PowerPoint, Google Docs, HubSpot and/or Salesforce or similar CRM.
  
  

What We Offer

• Learning Environment: Be part of a team that encourages continuous learning and professional growth.
• Mentorship: Receive mentorship from experienced professionals who are passionate about sustainable energy solutions.
• Impactful Projects: Contribute to projects that make a real difference in the world.
• Collaborative Culture: Join a collaborative and inclusive workplace where your ideas are valued.
• Competitive Compensation: Enjoy a competitive salary and benefits package and hybrid work arrangements.
  
  

Hybrid Work Model

Our headquarters is in Arlington, VA. Most of our team operates in a remote or hybrid workplace model that optimizes a combination of virtual and in-person interactions. We are intentional when we co-locate with each other and our clients for maximum impact while empowering our people to preserve the flexibility that they desire. The nature of our work managing client transformations will require some team members to be onsite at client locations, therefore the ability to travel is expected.

Our hybrid model benefits our people, and notably the environment. By reducing travel and commuting time, this aids in the reduction of our carbon footprint. Teams meet at our headquarters office every 6 to 8 weeks so there will be occasions that we would ask marketing to attend.

CEG is committed to facilitating diversity, equity, and inclusion in our workplace. Our team is diverse in background, perspective, culture, and experience and we are committed to expanding diversity as we expand as a company. Our diversity drives our innovation, and ultimately, the strength of our team and our work.

We foster networking, professional development, mentorship, and resource groups. We have long standing employee relationship groups where team members who face similar challenges discuss experiences and obstacles faced in the workplace and beyond, and dive into topics that support related personal and professional development. We are continuously looking to improve our support for team members and to establish new groups as we continue to expand!

EOE Statement

CEG Solutions LLC is an equal opportunity employer. We are committed to providing equal consideration and treatment to all individuals regardless of their background.

CEG Solutions - Shaping the Future of Sustainable Energy. Join Us!