Brand Manager

The Brand Manager, Putter and Wedge is a key member of the Brand Marketing team in a highly visible role. This team is responsible for exciting the golf industry through world-class storytelling in the creation & execution of highly visible and impactful campaigns that drive awareness, consideration and sales for the company’s products. This team delivers and flawlessly executes the full scope of the holistic go-to-market plan for each product. As Brand Manager, you will be responsible for leading the day-to-day planning, management and execution marketing activities for the full Putter/Wedge product category, including the Logan Olson brand.

Essential Functions & Key Responsibilities

• Drive the end-to-end go-to-market launch process, briefing cross functional support teams, planning, reviewing, recommendations for KPIs, reviewing marketing communication, and ensuring alignment of key messaging and positioning across all channels:
• Business GTM: ensures the operational and business goals are aligned for the product launch
• Marketing GTM: ensures that all collateral, PR, social, and external communication plans line up with the product launch
• Product GTM: ensures that the value proposition, positioning, and messaging aligns with the company goals
• Lead in developing product positioning and creative messaging that differentiates our products in the market for putters and wedges.
• Lead the holistic go-to-market strategy, creative process, production management, budget management, product launches and brand growth efforts for the newly assigned Logan Olson brand.
• Oversee and lead video, digital, and content productions for the categories including planning, pre-production, post-production and deployment in the market.
• Collaborate closely with social and e-mail teams to ensure we are maximizing opportunities in our go-to-market plans.
• Collaborates with product team to manage the global product calendar, ensuring each launch garners appropriate resources and fully leveraged launch plans.
• Measure and analyze the success of product launches not only in sales but brand energy and traffic uplift created.
• Work with internal teams and agencies to set, monitor and optimize media strategies & executions that drive traffic and maximize business results.
• Holds internal teams to a high standard of flawless execution across each marketing touchpoint through leadership and influence.
• Lead product marketing for certain projects such as render creation, presentation decks, and product storytelling.
• Present and inspire marketing and strategy for putter and wedge to internal and external groups.
• Lead & facilitate post-mortem sessions to define future improvement areas by conducting and reporting on post-campaign analysis including ROI metrics.
• Develop comprehensive launch presentations with detailed plans for achieving desired KPI’s deliverables and goals for share-outs with leadership team.
• Track KPIs and recommend strategic and tactical changes based on results. Leads A/B testing of messaging and concepts.
• Manage external creative, video, photography to develop industry leading suite of campaign assets. Ensures proper mix and quantity of assets to support sell-through of both short- and long-term product initiatives.
• Lead strategy document creation and get approvals from key decision makers, including creative briefs, content briefs, messaging documents, photoshoot plans/schedules, and customer-facing collateral and marketing materials.
• Communicate updates, status of relevant projects, and business results to relevant team members, agency partners, and others in a timely and appropriate manner.
• Performs other responsibilities as assigned
  

Knowledge & Skills Requirements

• Broad understanding of brand management and how all facets of the marketing mix can influence consumer behavior, market performance, competitive dynamics, etc.
• Strong background in consumer marketing, content production, and agency management.
• Outgoing personality able to quickly develop relationships at all levels of an organization and across functions. Ability to influence and lead cross functional teams to champion new concepts and ideas is critical.
• Passion/interest and deep knowledge of golf is required to be successful in this role. Single digit handicap preferred.
  
  

Education, Work Experience, And Professional Certifications

• 5-7 years of progressive marketing experience at a sporting goods brand or agency, preferably with experience marketing limited edition or e-commerce exclusive drops.
• Bachelor's degree in marketing, business or related field preferred.
  
  

Work Environment / Physical Requirements

• Normal office conditions, consistent computer use
• Light physical effort equal to frequent lifting or moving of lightweight materials.
• Ability to work overtime (including weekends) as needed
• Occasional travel required (20%)
  
  

TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $85,000 - $95,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.

TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.