Director of Marketing and Communications

Position Summary

The Director of Marketing and Communications is responsible for developing and executing marketing plans for CCHP and supporting marketing activities for Chinese Hospital & Clinics. The mix includes a range of activities from grassroots community outreach and earned media to traditional print, digital and social media. Strategies are developed through a collaborative team approach, in conjunction with counterparts across our provider ecosystem. The incumbent must demonstrate effective working relationships with C-level managers, community based organizations including members of the Board of Trustees, internal sales agents and other customer facing departments, members and patients and vendors & suppliers.

Essential Duties & Responsibilities

• Build a positive, high performing culture
• Continuously further Balance brand from an end-to-end member experience
• Facilitates and staffs the Marketing Committee of the Board of Trustees and the Marketing Workgroup.
• Develop and implement marketing, communications, and public relations strategies.
• Manages relationship with agencies and vendors as necessary to execute marketing programs (e.g. design, advertising, and print/production agencies).
• Supports and Attends CCHP sales activities, including ad promotion for open enrollment
• Produces timely, accurate marketing management reports for senior management.
• Participates with collecting, monitoring, and compiling results of responses to advertising and promotional campaigns.
• Analyzes and reports performance and ROI of brand promotion and product marketing campaigns
• Manages department budget and staff.
• Key contributor to developing/revising and managing compliance to marketing & communications guidelines and policies.
• Manages the cycle of marketing materials and collateral from strategic development, production, inventory control, fulfillment and eventual archive.
• Regularly reviews content of various marketing materials such as contracts, member collateral, press releases, handbooks, website, etc. for accuracy, consistency, clarity, appropriate tone and style, and readability.
• Maintains semi-annual competitive market analysis for senior management.
• Key contributor to product development oversees go-to-market implementations
• Supervises staff to successfully deliver and sustain products (and service lines) in the market.
• Accepts and performs other duties as assigned.
  
  

Qualifications

• Bachelors degree or equivalent experience in Business Administration, Marketing, Health Care or related field; Masters degree preferred.
• Minimum of five or more years of progressive experience in marketing, sales, advertising/public relations or related field, preferably in managed care or health care delivery setting.
• Minimum of five years of supervisory experience, including hiring, developing staff and conducting performance evaluations.
• Must have excellent time management, organizing and marketing campaign management skills
• Must demonstrate professionalism, good judgment and tact when dealing with sensitive and confidential issues.
• Strong history of achieving personal and corporate marketing goals and objectives.
• Strong oral, written communication and presentation skills and ability to work effectively with a wide range of constituents.
  
  

Physical Requirements

• Able to lift up to 30 pounds
• Use proper body mechanics when handling equipment
• Standing, walking and moving 50% of the day.
  
  

Compliance Requirements

Complies with CCHP Compliance Handbook including Code of Ethics and all statutes, regulations, guidelines applicable to federal and state programs. Responsibilities include, following the guidelines and reporting suspected violations of any statute, regulations, agreements or guidelines applicable to all healthcare programs.

Base Pay Scale

Starting at $125,570-$191,963 per year. The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training. This pay scale is not a promise of a particular wage.

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