Medicaid Marketing/Sales Enablement Manager

Title: Medicaid Marketing/Sales Enablement Manager

Contract Type: Full-Time Employee

Salary: $100,000-$125,000 annually, depending on experience.

Location: Remote, with a preference for candidates located within the DMV.

Expected Start Date: March 3, 2025.

Agilian Overview:

Agilian is a full-service strategy, technology, and change management boutique consulting firm. We are dedicated to closing inequitable healthcare gaps for marginalized populations by supporting the Medicaid health equity ecosystem through consulting and technology implementation. This ecosystem comprises state Medicaid agencies, managed care organizations, healthcare providers, community-based organizations, and beneficiaries. By addressing our clients’ operational, systems, and data constraints through consulting and technology assets, we enable them to focus on enhancing health outcomes for vulnerable individuals.

Position Mission:

• To bridge account success and market growth, maximizing Agilian’s impact on the Medicaid ecosystem.
• Drive dual-value creation for Agilian LLC by achieving the following:
• Delivering billable consulting services that enhance Medicaid retention and health equity outcomes.
• Designing and executing account-based marketing (ABM) campaigns to grow Agilian's presence among Medicaid Managed Care Organizations (MCOs) and payers.
  

Expected Outcomes:

• Consulting Services
• Successfully deliver at least 90% of any consulting work on time and within scope during the first 12 months
• Achieve a client satisfaction score of 4.5/5 or higher on post-project surveys.
• Contribute to measurable Medicaid retention improvement rates for at least two key clients, backed by documented project deliverables.
• Marketing Management
• Launch at least three ABM campaigns targeting Medicaid MCOs and payers within the first six months, with measurable results:
• Generate 10+ qualified leads per campaign.
• Achieve an email open rate of 30% or higher and a click-through rate of 5% or higher.
• Increase inbound inquiries from Medicaid MCOs and payers by 25% within the first 12 months.
• Develop a marketing strategy playbook for future campaigns by documenting best practices and lessons learned.
• Organizational Contribution
• Identify and recommend at least two process improvements for consulting projects and/or marketing campaigns during the first year.
• Mentor or collaborate with junior staff to support professional growth and knowledge sharing.
  

Qualifications:

• Medicaid Enterprise Experience
• Institutional Knowledge: Understanding of Medicaid policies, programs, and regulatory requirements.
• Stakeholder Engagement: Ability to work effectively with Medicaid MCOs, state agencies, providers, and community organizations.
• Knowing how MCOs make decisions and the pain points of different stakeholders (e.g., plan execs, providers, care coordinators).
• Translating policy shifts (e.g., CMS updates, state-specific initiatives) into sales and marketing insights and strategic positioning.
• Consulting Services
• Analytical Thinking: Ability to assess complex client challenges and propose actionable, data-driven solutions.
• Client Relationship Management: Build trust and rapport with clients to foster long-term partnerships.
• Project Execution: Demonstrated capability to manage multiple priorities and deliver high-quality outputs on schedule.
• Sales Enablement Capability
• Consultative Storytelling & Value Articulation
• Crafting compelling case studies and ROI-driven messaging tailored to Medicaid MCO challenges.
• Empowering the sales team to lead value-driven conversations, not just present services.
• Developing content and tools (whitepapers, playbooks, pitch decks) that make the firm’s expertise tangible and actionable.
• Marketing Management
• Strategic Thinking: Experience in planning and executing ABM strategies that align with organizational goals.
• Content Creation: Skill in developing persuasive, high-impact marketing materials tailored to Medicaid MCOs and payers.
• Tech Savvy: Proficient in CRM platforms, marketing automation tools, and analytics dashboards to track and improve campaign performance.
• General Competencies
• Communication: Excellent written and verbal communication skills to convey ideas effectively to clients and internal stakeholders.
• Collaboration: Team-oriented mindset with the ability to work cross-functionally across consulting and marketing teams.
• Adaptability: Resilience and flexibility in navigating changing client needs and market conditions.
• Results Orientation: Focused on achieving measurable impact, aligned with both client and organizational objectives.
• Alignment with Agilian’s values
• Integrity: Uphold the highest standards of honesty and transparency in all actions.
• Social Equity: Committed to fostering equity and inclusion in every aspect of work.
• Innovation: Embrace creative thinking and continuously seek new ways to solve complex challenges.
• Interdependence: Believe in the power of collaboration and value the diverse perspectives of our team and clients.
• Compassion, Care, and Respect: Approach every interaction with empathy and understanding.
• Self-Expression: Create a safe space for all team members to share their unique perspectives and ideas.
• Education
• Bachelor's Degree or equivalent experience required.
• Master's degree or equivalent experience preferred.
  

Benefits:

• Agilian offers a comprehensive benefits package including medical, dental, vision, life, long and short-term disability, 401k w/company match, and generous paid time off.
• Agilian is an Equal Opportunity Employer.
  
  

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