Social Media Content Strategist

Build, Scale & Operate Leading DTC Brands alongside A-Players

Maneuver Marketin

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Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement product

s.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$150M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SK

Us.
These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023, and in 2024, we've been awareded 2nd place on the E50, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey though, and you could be part of the next stage of our gro

wth!
Your Next

RoleAs Social Media Content Strategist, you will define our company’s social media content strategy, build a content creation team, and develop an agile content production capability within the brand. You'll craft compelling content narratives that not only capture attention, but also convert followers into custo

mers.
Your strategic vision will involve developing a robust content production system that amplifies our brand voice across multiple platforms, translating creative brilliance into tangible revenue outcomes. This isn't just about posting content—it's about creating a dynamic digital ecosystem that positions our brand at the forefront of our industry. In doing so, you will create a new content production engine for the business and achieve the strategic outcomes of driving revenue and diversifying marketing cha

nnels.
What Yo

u’ll DoDevelop a comprehensive social media content strategy that aligns with our broader business obj

• ectivesLead the collaboration with marketing team to develop a social media content strategy for Instagram and YouTube that directly supports 3 key business goals, with quarterly strategic alignment
• reviewsCreate a 12-month content roadmap that demonstrates clear connection to company KPIs, with 90% of content directly tied to specific business obj
• ectivesConduct quarterly competitive analysis and market research to ensure strategy remains innovative and responsive to industry trends, with documented insights and strategic

pivotsResearch and ideate scroll-stopping content that resonates with our target audience and drives meaningful eng

• agementAchieve industry standard engagement benchmarks within the first 6 months and exceed these benchmarks in the next 6
• monthsDevelop and test at least 10 unique content concepts monthly, with A/B testing to optimize performance and identify top-performing content
• formatsAchieve platform specific KPIs on Instagram and YouTube to maximize organic distr

ibutionOptimize content distribution to maximize reach and impact across various social pl

• atformsDevelop platform-specific content and posting strategies that increase organic reach with reasonably ambitious targets across primary social channels within six
• monthsCollaborate with the advertising team to run performance tests with bid strate
• gy capsReview and iterate on the content strategy regularly to increase share of advertising spend behind content

createdImplement data-driven approaches to transform social media interactions into measurable revenue

• streamsDesign and implement a comprehensive tracking system that directly attributes the department’s effort to revenue gen
• erationCollaborate with the measurement and advertising teams to optimize the performance of the ca
• mpaignsCollaborate with the customer service team to turn interactions into sales conversations and conv

ersionsBuild a content production team comprising yourself, content creator(s), and video editor(s) to produce effective social media content that goes viral and enjoys superior organic distribution and reach re

• gularlyEstablish a streamlined content production process that taps on platform trends with short turnaroun
• d timesCreate and document comprehensive content guidelines and brand voice protocols that can be easily scaled across the marketing team, ensuring consistent quality and me
• ssagingDevelop a cross-functional content creation team with clear roles, responsibilities, and performance metrics, increasing content output while maintaining

quality
How You’ll

SucceedManeuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, a number of metrics will constitute the basis of your performance and success within this role and the

• company:Measurable revenue and orders directly attributable to the content via advertising campaigns on platforms including but not limited to Meta, AppLovin, and YouTube. KPIs
• include:Last-click in-platform revenue and orders attributed to the content your team creates under your le
• adershipNumber of content pieces that spend at least $100K while acquiring customers at first order breakeven (represented by a specific ROAS
• target)Measurable revenue and orders directly attributable to the content via coupon codes and organic distribution on platforms including but not limited to Facebook, Instagram, and YouTube. KPIs
• include:Coupon codes usage st
• atisticsUTM tracking parameters for links in post
• and bioBenchmark-exceeding platform metrics including but not lim
• ited to:Share count on I
• nstagramAverage watch time on
• YouTubeOther relevant engagement

metrics
Your E

• xperience3-5 years of proven social media marketing experience, with a measurable track record in growing follower count, engagement, and revenue-related busines
• s metricsPortfolio showcasing successful social media campaigns that directly contributed to revenue generation or busine
• ss growthExperience in developing and tracking comprehensive social media performance metric
• s and ROIExceptional content creation skills across variou
• s formatsExperience in content optimization for different social media a
• lgorithmsDemonstrated ability to create engaging, brand-aligned content that drives audience in
• teractionFamiliarity with graphic design tools (Adobe Creative Suite, Canva) and basic video editing
• softwareAbility to translate social media metrics into business
• insightsProven skill in audience segmentation and targeted content de
• velopmentStrong understanding of digital marketing funnels and conversion opt