Responsibilities:
- Strategic Brand Leadership: Develop and implement brand strategies that align with the global objectives, enhancing brand consistency and recognition across all platforms.
- Creative Vision and Development: Lead the creative process from ideation to execution, developing compelling visual narratives that connect with our audience and push the boundaries of design innovation.
- Design Excellence: Uphold high standards of brand design, from conceptualization through to final execution. Establish clear design guidelines and standards that foster creativity and ensure alignment with the brand’s core values.
- Corporate Brand Design and Guidelines Development: Craft and refine comprehensive brand guidelines that define visual and verbal brand elements across all touchpoints, ensuring global consistency.
- Marketing Campaign Playbooks: Create detailed marketing campaign playbooks that guide the execution of campaigns across different regions, ensuring strategic alignment and brand coherence.
- Asset Creation: Develop and manage comprehensive campaign toolkits and brand assets optimized for various markets and platforms.
- Digital Asset Management (DAM): Responsible for uploading, tagging, and classifying asset files into the EasyAds platform, ensuring efficient asset management and retrieval.
- Project Leadership and Execution: Manage complex design projects, ensuring seamless integration from concept to delivery with a focus on timeline management and cross-functional coordination.
- Cross-Functional Collaboration: Partner with marketing, insights, and external agencies to integrate consumer insights into the design process, enhancing the effectiveness of design solutions.
- Mentorship and Team Development: Mentor and lead designers, promoting a collaborative environment and encouraging continuous learning and growth.
Requirements:
- Time Management and Precision: Ability to work within tight deadlines while delivering multiple asset adaptations with pixel-perfect attention to detail.
- Educational Background: Bachelor’s Degree in Graphic Design, Visual Communication, or related field. A Master’s degree is preferred.
- Experience: Minimum of 6-8 years in brand design, preferably within a globally recognized agency or in-house team.
- Technical Skills: Expert-level proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign. Familiarity with Adobe XD, After Effects, and digital asset management platforms. PowerPoint.
- Design Skills: Advanced capability in graphic design, typography, layout, and visual storytelling across multiple media platforms with an emphasis on digital.
- Professional Skills: Outstanding communication, presentation, and leadership skills; adept at working collaboratively in a dynamic, fast-paced environment.
- Additional Skills: Expertise in motion design, interactive media, and/or 3D rendering is highly desirable.
- An online portfolio of strategic brand design work across platforms is required.