Product Marketing Director

Job Title: Product Marketing Director (Contractor)

Job Description

We re looking for a results-driven Product Marketing Director to support marketing efforts for our core rider experiences and product offerings in New York City. This role will entail a combination of product strategy, cross-functional collaboration, and developing positioning, go-to-market strategies, and growth for new and existing products.

Responsibilities

• Be the voice and expert of Lyft s audience in New York. Synthesize user insights, industry trends, and competitive intelligence to develop recommendations for marketing and product strategies. Support novel research to better understand Lyft s opportunities in the market.

• Leverage behavioral data and user insights to develop go-to-market (GTM) plans that grow Lyft s current product suite and fuel new product launches.

• Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you re driving.

• Work cross-functionally with Product, Engineering, Data Science, Design, and other teams to drive product strategy and shape the product roadmap for New York City.

• Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement.

• Build evergreen lifecycle strategies to drive ongoing product adoption and business impact.

Experience & Skills Mandatory:

• Proven experience bringing multiple offerings across B2B and B2C GTM plans simultaneously.

• Strong preference for candidates based in or near New York City, with strong familiarity with using rideshare in New York.

• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams.

• 12+ years of experience in Marketing, with 7+ years in Product Marketing, including comprehensive GTM strategies and implementation.

• Experience developing strategies to solve ambiguous and complex problems.

• Expertise in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation.

• Must be a self-starter with a bias for action and the ability to identify and simplify problems.

• Bachelor s degree required; MBA preferred.

Preferred:

• Experience working on products/programs related to consumer apps, consumer tech, and digital consumer product adoption.

• Two-sided marketplace experience.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Job Title: Product Marketing Director (Contractor)

Job Description

We re looking for a results-driven Product Marketing Director to support marketing efforts for our core rider experiences and product offerings in New York City. This role will entail a combination of product strategy, cross-functional collaboration, and developing positioning, go-to-market strategies, and growth for new and existing products.

Responsibilities

• Be the voice and expert of Lyft s audience in New York. Synthesize user insights, industry trends, and competitive intelligence to develop recommendations for marketing and product strategies. Support novel research to better understand Lyft s opportunities in the market.

• Leverage behavioral data and user insights to develop go-to-market (GTM) plans that grow Lyft s current product suite and fuel new product launches.

• Rapidly experiment and iterate to improve KPIs such as adoption and retention. Work to understand and share the impact and learnings from initiatives you re driving.

• Work cross-functionally with Product, Engineering, Data Science, Design, and other teams to drive product strategy and shape the product roadmap for New York City.

• Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement.

• Build evergreen lifecycle strategies to drive ongoing product adoption and business impact.

Experience & Skills Mandatory:

• Proven experience bringing multiple offerings across B2B and B2C GTM plans simultaneously.

• Strong preference for candidates based in or near New York City, with strong familiarity with using rideshare in New York.

• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams.

• 12+ years of experience in Marketing, with 7+ years in Product Marketing, including comprehensive GTM strategies and implementation.

• Experience developing strategies to solve ambiguous and complex problems.

• Expertise in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation.

• Must be a self-starter with a bias for action and the ability to identify and simplify problems.

• Bachelor s degree required; MBA preferred.

Preferred:

• Experience working on products/programs related to consumer apps, consumer tech, and digital consumer product adoption.

• Two-sided marketplace experience.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.